EXHIBIT 99.1


2950 Colorful Avenue ( Longmont, Colorado 80504


              CONCEPTS DIRECT, INC. ANNOUNCES RECEIPT OF
                           LETTER OF INTENT
                 FOR THE ACQUISITION OF THE COMPANY

Longmont, Colorado, December 20, 2002 - Concepts Direct, Inc. (NASDAQ:
CDIR) announced today that on December 19, 2002, Phillip A. Wiland,
Chairman, President and Chief Executive Officer, and his wife, Linda S.
Wiland, submitted a non-binding letter of intent to the Special
Committee of the Company's Board of Directors for the acquisition of
the Company for $0.68 per share pursuant to a cash merger.

In the letter of intent, the Wilands indicated that they or their
affiliates would pay approximately $0.68 per share in cash, or
approximately $2,114,804, to acquire the Company, based on the
approximately 3,110,007 shares of the Company owned by persons other
than the Wilands.  In addition, the Wilands would at closing pay off
the principal balance of approximately $1,286,892, plus all accrued
interest, of the Promissory Note issued pursuant to a Note and Purchase
Agreement, dated April 26, 2002, by and between St. Cloud Capital
Partners, LP and the Company.  The Special Committee is evaluating this
offer as part of its evaluation of strategic alternatives for the
Company.

About Concepts Direct, Inc.
Concepts Direct is a direct marketing company focused on building and
managing customer relationships through its catalogs and internet
retailing initiatives.  The company sells primarily personalized paper
products and a diverse line of merchandise, including gift items, home
decorative items, collectibles and apparel.  Concepts Direct sells its
merchandise primarily via the Colorful Images, Linda Anderson,
Snoopy(tm) etc., Garfield Stuff, Linda Anderson's Collectibles, and the
Music Stand catalogs.  In addition, the company owns and operates
www.ColorfulImages.com, www.LindaAnderson.com, www.SnoopyStore.com,
www.garfieldstuff.com, www.theMusicStand.com and www.NewBargains.com.

Cautionary Statement
This press release contains certain forward-looking statements as such
term is defined in the Private Securities Litigation Reform Act of
1995.  Company statements that are not historical facts, including
statements about the Company's expectations, beliefs, plans and
objectives are forward-looking statements and involve various risks and
uncertainties, including the risks associated with starting new
businesses.  Additional discussion of factors that could cause actual
results to differ materially from management's expectations, beliefs,
plans and objectives is contained in the Company's SEC filings.

For Further Information Contact

Phillip A. Wiland, Chairman & CEO      Zaid H. Haddad, Chief Financial
                                                       Officer
Concepts Direct, Inc.                  Concepts Direct, Inc.
(303) 772-9171                         (303) 772-9171
pwiland@conceptsdirectinc.com          zhaddad@conceptsdirectinc.com