8-K

                            UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, DC 20549

                               FORM 8-K

                            CURENT REPORT
  Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest reported): July 3, 2002

                        CONCEPTS DIRECT, INC.
   ____________________________________________________________________
         (Exact name of registrant as specified in its chapter)

         Delaware                0-20680               52-178189
_________________________  _______________________  _______________________
(State of other juris-     (Commission File Number) (IRS Employer
diction of incorporation)                           Identification No.)

2950 Colorful Avenue, Longmont, CO                80504
_____________________________           ______________________________
(Address of princiapl executive         (Zip Code)
offices)

Registrant's telephone number, including area code: (303) 682-7147

Item 5. Other Events and Regulation FD Disclosure.

On July 2, 2001, Concepts Direct, Inc. issued a press release,
which announced that Concepts Direct was taking steps to reduce
its expenses including a reduction in its workforce and decrease
in its catalog circulation.  A copy of the press release is
included under Item 7, Exhibit 99.1.

Item 7. Financial Statements and Exhibits.

Exhibit                 Description

99.1                    Concepts Direct, Inc. Press Release *

*      Exhibit filed herewith.

                          SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.

                                 CONCEPTS DIRECT, INC.


Date: July 3, 2002            /S/Cody S. Mcgarraugh
                              ___________________________
                              Cody S. McGarraugh
                              Chief Financial Officer


Exhibit 99.1

Add Press Release

EX-99.1 CHARTER

         CONCEPTS DIRECT, INC. TAKES STEPS TO REDUCE EXPENSES

Longmont, Colorado, July 3, 2002 - Concepts Direct, Inc. (NASDAQ:
CDIR) today announced plans to reduce operating costs and
expenses, including the reduction of its workforce and reduction
of catalog circulation plans.

Concepts Direct decreased its workforce today by approximately 100
people or 27% of its workforce.  The across-the-board reduction
affected departments throughout Concepts Direct.  In addition, the
Company has instituted pay cuts for many of its remaining
employees, including management.

Phillip A. Wiland said, "We've had to take difficult, but
necessary, steps to reposition our company in line with current
market conditions.  Earlier this year, our forecast was for higher
sales growth and positive cash flow from operations beginning in
the fourth quarter of 2002.  However, our sales have not grown to
the level we expected and our costs have risen.  We believe that
these cost cutting measures are necessary to ease the Company's
cash situation in the near-term and will significantly improve the
Company's bottom line outlook in the long-term."

About Concepts Direct, Inc.
Concepts Direct is a direct marketing company focused on building
and managing customer relationships through its catalogs and
internet retailing initiatives.  The company sells primarily
personalized paper products and a diverse line of merchandise,
including gift items, home decorative items, collectibles and
apparel.  Concepts Direct sells its merchandise primarily via the
Colorful Images, Linda Anderson, Snoopy(tm) etc., Linda Anderson's
Collectibles, and the Music Stand catalogs.  In addition, the
company owns and operates numerous web sites, including
www.ColorfulImages.com, www.LindaAnderson.com,
www.SnoopyStore.com, www.theMusicStand.com and
www.NewBargains.com.

Cautionary Statement
This press release contains certain forward-looking statements as
such term is defined in the Private Securities Litigation Reform
Act of 1995.  Company statements that are not historical facts,
including statements about the Company's expectations, beliefs,
plans and objectives are forward-looking statements and involve
various risks and uncertainties, including the risks associated
with starting new businesses.  Additional discussion of factors
that could cause actual results to differ materially from
management's expectations, beliefs, plans and objectives is
contained in the Company's SEC filings.  The Company considers a
brand's contribution to be revenue from the brand minus
advertising expenses, certain product, delivery, and brand related
general and administrative expenses which management believes
would be eliminated if the brand was discontinued.

For Further Information Contact

Phillip A. Wiland,                    Cody S. Mcgarraugh,
Chairman & CEO                        Chief Financial Officer
Concepts Direct, Inc.                 Concepts Direct, Inc.
(303)772-9171                         (303)772-9171
pwiland@conceptsdirectinc.com         cmcgarraugh@conceptsdirectinc.com