STOCK BASED COMPENSATION (Details) (USD $)	9 Months Ended
	Sep. 30, 2013
Stock Options
Outstanding, beginning - Shares	2,939,167
Options granted - Shares	711,667
Options forfeited - Shares	(185,000)
Options exercised - Shares	(405,000)
Outstanding, ending - Shares	3,060,834
Vested - Shares	2,268,334
Exercisable - Shares	2,268,334
Outstanding, beginning - Weighted Average Exercise Price	$ 5.70
Options granted - Weighted Average Exercise Price	$ 2.46
Options forfeited - Weighted Average Exercise Price	$ (1.19)
Options exercised - Weighted Average Exercise Price	$ (0.68)
Outstanding, ending - Weighted Average Exercise Price	$ 5.89
Vested - Weighted Average Exercise Price	$ 6.97
Exercisable - Weighted Average Exercise Price	$ 6.97
Outstanding, beginning - Weighted Average Remaining Contractual Life (in Years)	6 years 6 months
Options granted - Weighted Average Remaining Contractual Life (in Years)	8 years 10 months
Outstanding, ending - Weighted Average Remaining Contractual Life (in Years)	6 years 4 months
Exercisable - Weighted Average Remaining Contractual Life (in Years)	5 years 6 months
Vested - Weighted Average Remaining Contractual Life (in Years)	5 years 6 months
Outstanding, beginning - Grant Date Fair Value	$ 1,144,024
Options granted - Grant Date Fair Value	420,796
Options forfeited - Grant Date Fair Value	(89,080)
Options exercised - Grant Date Fair Value	(148,577)
Outstanding, ending - Grant Date Fair Value	1,327,163
Vested - Grant Date Fair Value	722,143
Exercisable - Grant Date Fair Value	$ 722,143