UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 13F

                               FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended: September 30, 2010

Check here if Amendment [ ]; Amendment Number: __________
This Amendment (Check only one):  [ ] is a restatement.
                                  [ ] adds new holding entries.

Institutional Investment Manager Filing this Report:

Name:    PRIVATEBANCORP, INC.
Address: 120 SOUTH LASALLE STREET
         CHICAGO, IL 60603

13F File Number: 28-10802

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:  Jennifer R. Evans
Title: General Counsel
Phone: 312-564-2000

Signature, Place and Date of Signing:


/s/ Jennifer R. Evans                    CHICAGO, IL    November 12, 2010
- -------------------------------------   -------------   -----------------
[Signature]                             [City, State]         [Date]

Report Type (Check only one):

[ ]  13F HOLDINGS REPORT. (Check here if all holdings of this reporting
     manager are reported in this report.)

[X]  13F NOTICE. (Check here if no holdings are in this report, and all holdings
     are reported by other reporting manager(s).)

[ ]  13F COMBINATION REPORT. (Check here if a portion of the holdings for this
     reporting manager are reported in this report and a portion are reported by
     other reporting manager(s).)

List of Other Managers Reporting for this Manager:

[If there are no entries in this list, omit this section.]

13F File Number:   Name:
- ----------------   ---------------------------------
28-10834           THE PRIVATEBANK AND TRUST COMPANY
28-03637           LODESTAR INVESTMENT COUNSEL, LLC