10-Q/A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

———————

FORM 10-Q/A

(Amendment No. 1)

———————

o QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended April 30, 2013

Or

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from: _____________ to _____________

Commission File Number: 0-20317

———————

COUPON EXPRESS, INC.

(Exact name of registrant as specified in its charter)

———————

Nevada	33-0912085
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

303 Fifth Avenue, Suite 210, New York, NY  10016

(Address of Principal Executive Office) (Zip Code)

(914) 371-2441

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

———————

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

ý Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer	o		Accelerated filer	o
Non-accelerated filer	o	(Do not check if a smaller reporting company)	Smaller reporting company	ý

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes o  No ý

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

o Yes    ý No

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of July 10, 2013, there were 280,535,802 shares of the Registrant's Common Stock, and 120 shares of the Registrant's Series A Preferred Stock, $0.001 par value per share, outstanding.

EXPLANATORY NOTE

Coupon Express, Inc., a Nevada corporation (the “Company”), is filing this Amendment No. 1 on Form 10-Q/A (the “Amendment”) to its Quarterly Report on Form 10-Q for the period ended April 30, 2013 (the “Form 10-Q”), filed with the Securities and Exchange Commission on June 19, 2013 (the “Original Filing Date”), to amend certain disclosures made with respect to the issuance of certain shares of Common Stock in 2013 which are contained in Note 8 to the financial statements, under “Management’s Discussion and Analysis of Financial Condition and Results of Operations -- Liquidity and Capital Resources – Cash Flows” and in Part II, Item 2 -- “Unregistered Sales of Equity Securities and Use of Proceeds”, to include XBRL (Extensible Business Reporting Language) information in Exhibit 101 that was excluded from our timely filed Quarterly Report on Form 10-Q for the period ended April 30, 2013 and to remove one exhibit that was erroneously included in the Form 10-Q.

This Amendment speaks as of the Original Filing Date, does not reflect events that may have occurred subsequent to the Original Filing Date, and does not modify or update in any way, except as stated above, disclosures made in the Form 10-Q.  No other changes have been made to the Form 10-Q.

Pursuant to Rule 12b-15 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), the certifications required pursuant to the rules promulgated under the Exchange Act, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, which were included as exhibits to the Form 10-Q, have been amended, restated and re-executed as of the date of this Amendment No. 1 and are included as Exhibits 31.1 and 32.1 hereto.

COUPON EXPRESS, INC.

For The Quarterly Period Ended April 30, 2013

TABLE OF CONTENTS

		Page
		Number
Part I.	FINANCIAL INFORMATION
Item 1.	Financial Statements –
	Balance Sheets as of April 30, 2013 (unaudited) and October 31,  2012	2
	Statements of Income for the three and six months ended April 30, 2013 and 2012 (unaudited)	3
	Statements of Stockholders’ Equity as of April 30, 2013 (unaudited) and October 31, 2012	4
	Statements of Cash Flows for the three and six months ended April 30, 2013and 2012 (unaudited)	5
	Notes to the Financial Statements	6-14
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	15-17
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	18
Item 4	Controls and Procedures	18
PART II.	OTHER INFORMATION
Item 1.	Legal Proceedings	19
Item 1A	Risk Factors	19
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	19-20
Item 3.	Defaults Upon Senior Securities	20
Item 4.	(Removed and Reserved)	20
Item 5.	Other Information	20
Item 6.	Exhibits	21-23
SIGNATURES

PART 1 — FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

COUPON EXPRESS, INC.

BALANCE SHEETS

	April 30,			October 31,
	2013			2012
ASSETS
Current assets
Cash	$	2,282		$	32,393
Accounts receivable (net of allowance for doubtful accounts)		42,311			11,121
Total current assets		44,593			43,514
Furniture and equipment, net		322,174			320,036
Other Assets
Deferred leasing costs		19,950			—
Deposit - Kiosks		60,000			60,000
Security deposits		7,400			7,650
Total other assets		87,350			67,650
Total assets	$	454,117		$	431,200
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
Current liabilities
Accounts payable and accrued expenses - net of long-term	$	467,099		$	328,854
Accrued Interest payable (PIK)		105,108			102,547
Preferred dividends payable		146,537			49,382
Deposit on purchase of common stock		157,990			—
Capital lease payable - net of long-term		6,808			—
Notes payable		56,383			56,383
Total current liabilities		939,925			537,166
Accounts payable - net of current		144,670			159,670
Capital lease payable - net of current		26,192			—
Total liabilities		1,110,787			696,836
Stockholders' deficiency
Preferred stock $.001 par value; 5,000,000 shares authorized, 120 and 110		—			—
issued and outstanding at April 30, 2013 and October 31, 2012, respectively
Common stock, $.001 par value; 800,000,000 shares
authorized, 278,035,802 and 272,203,802 shares issued and
outstanding at April 30, 2013 and October 31, 2012, respectively		278,035			272,203
Additional paid-in capital		23,810,382			23,418,435
Deficit		(24,744,100	)		(23,955,287	)
Less: common stock in Treasury		(987	)		(987	)
Total stockholders' deficiency		(656,670	)		(265,636	)
Total liabilities and stockholders' deficiency	$	454,117		$	431,200

The accompany notes are an integral part of these financial statements.

2

COUPON EXPRESS, INC.

STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

	For the Three months Ended						For the Six months Ended
	April 30,						April 30,
		2013			2012			2013			2012
Revenue	$	40,768		$	782		$	76,723		$	6,422
Selling		91,716			125,617			196,406			264,677
Administrative expenses		288,233			317,502			569,416			485,882
Total expenses		379,949			443,119			765,822			750,559
Loss from operations		(339,181	)		(442,337	)		(689,099	)		(744,137	)
Interest, net		1,259			171,888			2,561			371,239
Net loss		(340,440	)		(614,225	)		(691,660	)		(1,115,376	)
Preferred dividends declared		47,772			—			97,154			—
Net loss applicable to common stock	$	(388,212	)	$	(614,225	)	$	(788,814	)	$	(1,115,376	)
Basic and diluted weighted average shares		275,668,484			261,097,234			275,979,090			261,123,753
Basic and diluted loss per share	$	(0.001	)	$	(0.002	)	$	(0.003	)	$	(0.004	)

The accompany notes are an integral part of these financial statements.

3

COUPON EXPRESS, INC.
STATEMENTS OF STOCKHOLDERS’ EQUITY
								Additional									Total
	Common Stock			Preferred Stock				Paid-in			Accumulated			Treasury			Stockholders'
	Shares		Amount	Shares		Amount		Capital			Deficit			Stock			Deficit
Balance, October 31, 2011	260,953,819	$	260,953	0		—		18,647,958			(19,816,712	)		(987	)		(908,788	)
Conversion of notes payable	7,177,777		7,178	110	$	—		3,399,322									3,406,500
Issuance of shares for consulting and equipment rental services	2,993,775		2,994					79,478									82,472
Issuance of shares for interest	1,078,431		1,078					92,365									93,443
Issuance of warrants and options for officer								1,478,825									1,478,825
Issuance of warrants in connections with financing - net								(279,513	)								(279,513	)
Retained earnings adjustment											(299,802	)					(299,802	)
Net loss											(3,838,773	)					(3,838,773	)
Balance, October 31, 2012	272,203,802	$	272,203	110	$	—	$	23,418,435		$	(23,955,287	)	$	(987	)	$	(265,636	)
Issuance of preferred stock				10		—		239,500									239,500
Issuance of common stock	2,500,000		2,500					47,500									50,000
Issuance of shares for directors fees	3,332,000		3,332					63,308									66,640
Issuance of options for officer								41,639									41,639
Net loss											(788,813	)					(788,813	)
Balance, April 30, 2013	278,035,802	$	278,035	120	$	—	$	23,810,382		$	(24,744,100	)	$	(987	)	$	(656,670	)

The accompany notes are an integral part of these financial statements.

4

COUPON EXPRESS, INC.

STATEMENTS OF CASH FLOWS

	For the Six months Ended
	April 30,
	2013			2012
Cash flows from operations
Net income (loss)	$	(691,660	)	$	(1,115,376	)
Adjustment to reconcile net loss to net cash:
Depreciation and amortization		42,912			37,414
Net shares issued(cancelled) for interest		—			(24,129	)
Shares issued for consulting, director fees and equipment rental services		66,640			82,472
Non- cash interest cost		2,561			171,888
Non- cash compensation		41,639			—
Changes in operating assets and liabilities:
Accounts receivable		(31,190	)		(269	)
Other current assets		—			(12,000	)
Other assets		250			(3,350	)
Accrued interest		—			86,010
Accounts payable and accrued expenses		123,247			(48,716	)
Net cash provided by (used for) operating activities		(445,601	)		(826,056	)
Cash flows from investing activities
Deposit on capital lease		(11,000	)		—
Purchase of property and equipment		—			(30,233	)
Net cash provided by (used for) investing activities		(11,000	)		(30,233	)
Cash flows from financing activities
Proceeds from issuance of preferred stock		239,500			—
Proceeds from issuance of common stock		50,000			—
Deposit on purchases of common stock		157,990			—
Deferred leasing costs in connection with capital lease transaction		(21,000	)
Repayment of debt		—			(127,640	)
Net cash provided by ( used for) financing activities		426,490			(127,640	)
Net increase (decrease) in cash		(30,111	)		(983,929	)
Cash, beginning of period		32,393			1,010,203
Cash, end of period	$	2,282		$	26,274
Supplemental disclosure of cash flow information
and noncash investing and financing activities:
Non- cash financing activities:
Issuance of capital lease payable in connection with purchase of fixed assets	$	33,000		$	—
Preferred dividends declared	$	49,383		$	—
Cash paid during the year for:
Interest	$	—		$	15,110
Taxes	$	—		$	—

The accompany notes are an integral part of these financial statements.

5

COUPON EXPRESS, INC.

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

1.      Organization and Going Concern

Organization

Coupon Express, Inc. (“CE” or the “Company”) was organized under the laws of Nevada in June, 1991. CE provides innovative interactive customer communications systems and applications that support targeted marketing programs with unique point-of-purchase (POP) services and information that serve shoppers and distributors while building loyalty and revenue for the Company’s primary clients. Through our proprietary kiosks, we provide in-store customized couponing, in multiple languages, for immediate impact in regional, independent retailers in the grocery and convenience store industries, enabling retailers to quickly determine ideal price-points for new products and mitigate losses from hard-to-sell items.

Going Concern

Our financial statements have been prepared on the assumption that we will continue as a going concern, which contemplates the continuation of operations, the realization of assets and the liquidation of liabilities in the ordinary course of business, and do not reflect any adjustments that might result from our ability to being unable to continue as a going concern. At April 30, 2013, we had total assets of $454,117 and liabilities of $1,110, 787. Our management is aware that we need to raise additional capital not only to meet our financial obligations, but also to expand our business. These factors cumulatively indicate that there is substantial doubt about our ability to continue as a going concern. The accompanying financial statements do not include any adjustments that might be necessary should we be unable to continue as a going concern.

2.      Summary of Significant Accounting Policies

Accounting Principles

The financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States.

Cash and Cash Equivalents

We consider all highly liquid interest-earning investments with a maturity of three months or less at the date of purchase to be cash equivalents.

Financial Statement Presentation

We have reclassified certain prior-year amounts to conform to the current year presentation.

Loss per Common Share

The Company complies with the accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic loss per common share is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period. The calculation of diluted net loss per share excludes 245,196,487 and 141,460,964 warrants and options outstanding as of April 30, 2013 and 2012 respectively, since their effect is anti-dilutive.

6

COUPON EXPRESS, INC.

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

Summary of Significant Accounting Policies (continued)

Income Taxes

In accordance with GAAP, the Company is required to determine whether a tax position of the Company is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The Company files an income tax return in the U.S. federal jurisdiction, and may file income tax returns in various U.S. state and local jurisdictions. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement. De-recognition of a tax benefit previously recognized could result in the Company recording a tax liability that would reduce net assets. This policy also provides guidance on thresholds, measurement, de-recognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition that is intended to provide better financial statement comparability among different entities. It must be applied to all existing tax positions upon initial adoption and the cumulative effect, if any, is to be reported as an adjustment to stockholder's equity as of November 1, 2012.

Based on its analysis, the Company has determined that the adoption of this policy did not have a material impact on the Company's financial statements upon adoption. However, management's conclusions regarding this policy may be subject to review and adjustment at a later date based on factors including, but not limited to, on-going analyses of and changes to tax laws, regulations and interpretations thereof.

Interest and Penalty Recognition on Unrecognized Tax Benefits

We recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. No interest expense or penalties have been recognized for the three months ended April 30, 2013.

Stock-Based Compensation

The Company complies with FASB ASC Topic 718 "Compensation - Stock Compensation," which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments. FASB ASC Topic 718 focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. FASB ASC Topic 718 requires an entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award the requisite service period (usually the vesting period). No compensation costs are recognized for equity instruments for which employees do not render the requisite service. The grant-date fair value of employee share options and similar instruments will be estimated using option-pricing models adjusted for the unique characteristics of those instruments (unless observable market prices for the same or similar instruments are available). If an equity award is modified after the grant date, incremental compensation cost will be recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately before the modification.

7

COUPON EXPRESS, INC.

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

Summary of Significant Accounting Policies (continued)

Valuation of Investments in Securities at Fair Value-Definition and Hierarchy

FASB ASC Topic 820 "Fair Value Measurements and Disclosures" provides a framework for measuring fair value under generally accepted accounting principles in the United States and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (i.e., the "exit price") in an orderly transaction between market participants at the measurement date.

In determining fair value, the Company uses various valuation approaches. In accordance with GAAP, a fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company. Unobservable inputs reflect the Company's assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. FASB ASC Topic 820 establishes a three-tiered fair value hierarchy that prioritizes inputs to valuation techniques used in fair value calculations, as follows:

Level 1 - Valuations based on unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 securities. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these securities does not entail a significant degree of judgment.

Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.

Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

The availability of valuation techniques and observable inputs can vary from security to security and is affected by a wide variety of factors including, the type of security, whether the security is new and not yet established in the marketplace, and other characteristics particular to the transaction. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.

Those estimated values do not necessarily represent the amounts that may be ultimately realized due to the occurrence of future circumstances that cannot be reasonably determined.

Because of the inherent uncertainty of valuation, those estimated values may be materially higher or lower than the values that would have been used had a ready market for the securities existed. Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for securities categorized in Level 3. In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level input that is significant to the fair value measurement.

Fair value is a market-based measure considered from the perspective of a market participant rather than an entity-specific measure. Therefore, even when market assumptions are not readily available, the Company's own assumptions are set to reflect those that market participants would use in pricing the asset or liability at the measurement date. The Company uses prices and inputs that are current as of the measurement date, including periods of market dislocation. In periods of market dislocation, the observability of prices and inputs may be reduced for many securities. This condition could cause a security to be reclassified to a lower level within the fair value hierarchy.

8

COUPON EXPRESS, INC.

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

Summary of Significant Accounting Policies (continued)

Valuation Techniques

We value investments in securities that are freely tradable and are listed on a national securities exchange or reported on the NASDAQ national market at their last sales price as of the last business day of the year.

Property and Equipment

Property and equipment are stated at cost and depreciated using the straight-line method over the estimated life of the asset of 5 years.

Long-Lived Assets

In accordance with FASB ASC Topic 360 "Property, Plant, and Equipment," the Company records impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying amounts.

Fair Value of Financial Instruments

The fair values of the Company's assets and liabilities that qualify as financial instruments under FASB ASC Topic 825, "Financial Instruments," approximate their carrying amounts presented in the accompanying balance sheets at April 30, 2013 and October 31, 2012.

Revenue Recognition.

Online advertising revenue derived from the kiosks and signage will be recognized as revenue as they are displayed. The Company’s current revenue models include a fixed fee plus click charge and a fixed price per store model.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities at the date of the financial statements, as well as their related disclosures. Such estimates and assumptions also affect the reported amounts of revenues and expenses during the reporting period. Actual results could significantly differ from those estimates.

Recently Adopted Accounting Pronouncements

There are no recent pronouncements that have a material effect on the Company.

9

COUPON EXPRESS, INC.

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

3.      Fixed Assets

Furniture and equipment consist of the following:

	April 30,	October 31,
Description	2013	2012
Kiosks	$721,562	$677,562
Less: accumulated depreciation	399,388	357,526
	$322,174	$320,036

Depreciation expense for the six months ended April 30, 2013 and year ended October 31, 2012 was $41,862 and $234,708 respectively.

4.      Stockholders' Equity

Warrants

Warrant transactions are as follows:				Weighted
		Number of		Average
		Warrants		Exercise Price
Outstanding, October 31, 2011			142,107,075	$0.13
	Granted		102,360,795	0.04
	Exercised		—	-
	Expired		11,198,179	0.10
Outstanding October 31, 2012			233,269,691	$0.06
	Granted		17,149,500	0.03
	Exercised		—
	Expired		5,222,704	0.04
Outstanding April 30, 2013			245,196,487	$0.04

5.      Debt

Bridge Loans

In February and March 2007, we entered into notes (“Bridge Notes”) with several unrelated parties totaling approximately $325,000.  The Bridge Notes were originally due on November 11, 2009 and incurred an interest rate of 12% per annum.

In August 2007, we entered into exchange agreements with the holders of $300,000 of the Bridge Notes, wherein the notes were to be converted into 3,000,000 shares of our common stock.  We originally expected these notes to be converted into common stock shares during the first or second quarter of the fiscal year ending October 31, 2011. One of the note holders converted his $25,000 note into 208,333 shares of common stock in December 2008.

In May and June of 2008, we entered into a new series of Bridge Notes with several unrelated parties totaling $470,000. The Bridge Notes were originally due six months from the date of issuance and incur interest at the rate of 10% per annum. On July 2, 2010, the Bridge Note was amended to extend the due date to December 1, 2010. The notes are convertible by the holder at any time at a conversion price equal to the per share price of a new issuance. In connection with the Bridge Notes, we also issued warrants to purchase 470,000 shares of our common stock at an exercise price $.15 and warrants to purchase 470,000 shares of our common stock at an exercise price of $.25, reduced to $.05 and $.15, respectively, by the July 2, 2010 Amendment to the Bridge Notes. The warrants may be exercisable at any time for a period of 5 years.  

10

COUPON EXPRESS, INC

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

5.      Debt (continued)

In connection with the issuance of the warrants, we reflected a value for the warrants totaling $47,112; no value adjustment was reflected for the price reduction, as the value change was not material. The fair value of the warrant grant was estimated on the date of the grant using the Black-Scholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rate of 4.86%; and expected lives of 5 years. On December 1, 2010, we amended these notes to change the warrant exercise price to $.05. During the fiscal year ended October 31, 2010, we issued 3,047,800 common stock shares in connection with the Bridge Note amendments. During the year ended October 31, 2011, the company issued 43,097,752 shares of common stock in payment of accrued interest and principal. In November 2011, $50,000 was repaid to one of the outstanding note holders. In November 2011 and February 2012 $75,000 was repaid to the remaining outstanding note holders.

Round D Loans

Commencing May through October 2007, we entered into notes (“Round D Notes”) with several unrelated parties totaling approximately $2,916,000.  The Round D Notes incurred interest at rates ranging from 12% to 14% per annum, payable semi-annually and were due 3 years from the date of issuance.  These notes were not paid by October 31, 2010. In connection with the Round D Notes, we also issued warrants to purchase 9,445,744 shares of our common stock at an exercise price of $.15.  The warrants may be exercisable at any time for a period of 5 years.  In connection with the issuance of the warrants, we reflected a value for the warrants totaling $549,011.  The fair value of the warrant grant was estimated on the date of the grant using the Black-Scholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rate of 3.57%; and expected lives of 5 years. For the years ending October 31, 2011 and 2010 the company issued 48,372,496 and 13,606,592 shares of common stock respectively in payment of accrued interest and principal. In addition, note holders of $646,000 of the remaining $711,000 outstanding convertible notes, have agreed to extend the due dates of their notes until October 2012 and also to subordinate their notes to the new Senior Convertible Notes. In November 2011, $50,000 was repaid to one of the outstanding note holders. On August 7, 2012 the company issued 8,333,497 shares in payment of outstanding principal of $646,000 and interest of $117,572.

In March 2009, we obtained interest free advances from two of its officers totaling $40,000. In November 2011, one of these loans totaling $20,000 was repaid.

Round G Loans

In May through October 2010, we entered into a series of convertible notes aggregating $485,000. The notes were originally due one year from the date of issuance at an interest rate of 10% per annum. The interest was payable in cash or common shares at our discretion. The notes were convertible into common shares at a conversion price of $.035 per share. In connection with the notes, we issued five year warrants to purchase 13,857,143 shares of our common stock at an exercise price of $.05/share. Through October 31, 2010, we issued 2,900,157 shares of common stock in payment of accrued interest and principal. In connection with the issuance of the warrants and conversion features, we reflected a value totaling $118,067. The fair value of the warrant grant was estimated on the date of grant using the Black-Sholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rates between 1.23% and 2.03%, and expected lives of five years. In October 2011 the company issued 23,568,072 shares in payment of accrued interest and principal due all but one note holder. In December 2011, $100,000 was repaid to the remaining outstanding note holder.

For all of the debt financing describe above, the Company had the option to either pay the interest due in cash or in shares of our common stock. During the year ended October 2012 the company offered its outstanding warrant holders (for all rounds prior to 2011) to extend the due date of their warrants in exchange for a lower price.

11

COUPON EXPRESS, INC

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

5.      Debt (continued)

Cumulative Convertible Senior Notes

In October 2011, May 2012, July 2012, and December 2012 we completed a private placement of $3,000,000 aggregate principal amount of cumulative convertible senior notes (“Senior Notes”) and warrants to certain investors, that included the Company’s existing Series A Preferred Stockholders. In August 2012, the Senior Notes were converted into 110.42 shares of preferred stock. In December 2012, we issued an additional 9.58 shares of preferred stock and warrants for proceeds of $239,500.

The shares of preferred stock bear a cumulative dividend of 7% per annum. Upon liquidation, and upon an acquisition of the Company, the holders of preferred stock are entitled to a liquidation preference equal to the greater of (i) the amount invested plus all accrued and unpaid dividends, or the amount the holders of Preferred Stock would receive had they converted the preferred stock to common Stock immediately prior to such event. Each share of preferred stock is convertible into 1,250,000 shares of the Company’s common stock, subject to certain adjustments. The Certificate of Designation of the preferred stock provides that without the consent of a majority of the outstanding series A preferred stock, the Company may not:

1. amend the Articles of Incorporation, by-laws, Certificate of Designation or any other certificate of designation or file any new certificate of designation;
2. issue any common stock, preferred stock, common stock equivalents or other securities or amend the terms thereof;
3. redeem any outstanding common stock, preferred stock, common stock equivalents or other securities;
4. incur or repay indebtedness for borrowed money;
5. acquisitions or dispositions of material assets;
6. enter into any acquisition, merger, consolidation, reorganization or similar transaction;
7. create subsidiaries or other affiliates;
8. dissolve, liquidate or wind up or file any petition under insolvency or bankruptcy laws;
9. enter into any contract or arrangement with any present or former director, executive officer, shareholder, partner, member, employee or affiliate of the Company or any of its subsidiaries, or any of such person's affiliates or immediate family members;
10. change senior management of the Company;
11. declare or pay dividends or declare or make other distributions other than the base dividends; or
12. adopt or materially deviate from the business plan or budget adopted by the board of directors.
13. change or revoke the operations committee charter

The warrants are exercisable until 2016 and 2017 at a price of $.04 per share (subject to certain adjustments) and entitle the holder to purchase 1,250,000 shares of the Company’s common stock for each $25,000 of principal amount of Senior Notes. As of October 31, 2012 the Company is authorized to issue 800,000,000 shares of common stock. The investors have entered into an Investors’ Rights Agreement which among other things, provides for board representation, registration rights, and certain provisions regarding future sales of securities by the Company.

In prior rounds of financing, described in Note 5 Debt, the Company issued certain warrants, rights convertible into or exercisable or exchangeable for common stock (collectively the “Derivative Securities”). The Derivative Securities contain certain anti-dilution provisions, which provide for adjustment of the conversion price, exercise price or number of shares issuable, upon the occurrence of certain events. The Company, obtained from most of the holders of the unexpired Derivative Securities, a waiver, except in the case of any capital reorganization, split, combination or subdivision or reclassification, of any anti-dilution adjustments, it may have with respect to the Derivative Securities.

12

COUPON EXPRESS, INC

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

5.      Debt (continued)

Capital lease

In March 2013, the Company entered into a Kiosk leasing facility with Premium Leasing, LLC of Vestal, New York. The term of the lease agreement is for 60 months and includes a twenty five (25%) percent down payment for each Kiosk leased and a commitment fee of $21,000. The current cost of each kiosk is $5,500. The Company will pay the 25% down payment or $1,375 and the remaining seventy-five (75%) balance shall be paid in monthly installments of $85.82 including interest at nine percent (9%) per annum. As security for each lease, the Company has agreed to issue Premium Leasing its common stock equal to the leased value of kiosks under lease. The common stock will be held in escrow as defined in the agreement. In addition, the company has also granted Premium Leasing three (3) warrants to purchase in the aggregate five million shares of the company’s common stock until March 2018. The warrant to purchase 3,000,000 shares of common stock is immediately exercisable at $.02 per share, with the two (2) remaining warrants, each to purchase 1,000,000 shares of common stock exercisable one (1) year from date of grant, at $.03 and $.04 per share, respectively. As of April 30, 2013 the Company has leased 8 kiosks under this facility.

6.      Commitments

Operating Leases

Real Estate

Until November 30, 2011, we leased 2,061 square feet of office space in Colorado for $3,200 per month. In December 2011, we moved into shared office space, subletting this space for $250 per month on a month to month arrangement. In December 2011, this shared office was closed and the activities were moved and consolidated to the South Carolina office. In November 2011, we leased additional space in South Carolina for our IT and Customer Service department. The lease provides for rent of $1,000 per month plus common area charges until November 2012. In November 2012 the company renewed the lease for an additional 3 years with the first year monthly rent amounting to $1,130 plus common area charges. Our New York headquarters lease is month to month. The total rent expense for these operating leases were approximately $16,130 and $12,804 for the six months ended April 30, 2013 and 2012, respectively.

Equipment

In June 2011, the Company entered into a Master Leasing Agreement with Yellow Box Leasing LLC. The terms of the agreement provide up to $1.25 million in equipment lease financing for Coupon Express Kiosks. The lease provides for the creation of sub-leases for each 25 Kiosks ordered. In September 2011 and in March 2012, the Company received 50 new Kiosks with a value of $ 250,000. Terms of this sub-lease provide for payments of $140/month for each Kiosk over 3 years. However, Yellow box has recently advised the Company that they are presently unable to finance the purchase of additional kiosks.

Minimum rental commitments at October 31, 2012 under all leases having a non-cancelable term of more than one year are shown below:

2013	$73,968
2014	29,328
	$103,296

13

COUPON EXPRESS, INC

NOTES TO FINANCIAL STATEMENTS

April 30, 2013

6.      Commitments (continued)

Legal

The Company is involved in a dispute over a services contract. S.O.S. Resources (“SOS”) and its president claim that SOS fully performed under an agreement with the Company and is entitled to receive 3,110,000 shares of our registered common stock, and later asserted that they would seek a sum of $1,191,600 from the Company. The Company believes that SOS and its president did not perform under the contract, and intends to vigorously defend itself against such claim as well as file a claim for fraud against SOS and its president. The Company believes that the suit filed by SOS and its president is without merit; however, we will have to pay costs associated with arbitrating this claim.

The Company has settled an action commenced by the law firm Cozen O’Connor seeking payment of approximately $195,000 in legal fees for services allegedly rendered by the firm in 2007. The Company has agreed to remit the sum of $3,000 per month for thirty (30) months, commencing on August 1, 2012 with a final payment of $114,671 due on January 1, 2015.

A judgement was entered against the company on May 17, 2013 in the amount of $31,269.68 in an action arising out of an arbitration award.

7.      Income Taxes

We have not filed federal or state tax returns for the years ended October 31, 2004 - 2012. We did not believe that we owed material federal or state taxes for these fiscal years as a result of our operating losses. At April 30, 2013, we had approximately $24 million of net operating losses (“NOL”) carryforwards for federal and state income purposes. These losses are available for future years and expire through 2032. Utilization of these losses may be severely or completely limited if we undergo an ownership change pursuant to Internal Revenue Code Section 382.

Generally accepted accounting principles requires that the tax benefit of net operating losses, temporary differences and credit carryforwards be recorded as an asset to the extent that management assesses that realization is “more likely than not.” Realization of the future tax benefits is dependent on the Company’s ability to generate sufficient taxable income within the carryforward period. Because of our history of operating losses, management has provided a valuation allowance equal to its net deferred tax assets.

8.      Subsequent events

During May 2013, the Company’s chief executive officer resigned from the company and the board of directors. In connection with the resignation, the company entered into an agreement that governs the terms of the chief executive officer’s separation from the Company. Pursuant to the agreement with the former chief executive officer, the Company will pay severance of $204,996 over an eighteen month period commencing immediately after a one-year consulting period of $10,000 per month plus bonuses as defined in the agreement.

In May and June 2013, the Company entered into a series of promissory notes with a significant shareholder, Next Level Partners, pursuant to which the Company, in exchange for loans of $120,303.42. The notes mature in 90 days and bear interest at 5% per annum.

In June 2013, the Company issued 2,500,000 shares of common stock for gross proceeds of $50,000.

14

ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The discussion of the financial condition and result of operations of the Company set forth below should be read in conjunction with the consolidated financial statements and related notes thereto included elsewhere in this Form 10-Q. This Form 10-Q contains forward-looking statements that involve risks and uncertainties. The statements contained in this Form 10-Q that are not purely historical are forward-looking statements within the meaning of Section 27a of the Securities Act and Section 21e of the Exchange Act. When used in this Form 10-Q, or in the documents incorporated by reference into this Form 10-Q, the words “anticipate,” “believe,” “estimate,” “intend” and “expect” and similar expressions are intended to identify such forward-looking statements. Such forward-looking statements include, without limitation, the statements regarding the Company’s strategy, future sales, future expenses, future liquidity and capital resources. All forward-looking statements in this From 10-Q including those relating to the Company’s (i) ability to obtain licenses to any necessary third-party intellectual property; (ii) ability to retain and hire necessary employees and appropriately staff our development programs; (iii) cash requirements; and (iv) financial performance are based upon information available to the Company on the date of this Form 10-Q, and the Company assumes no obligation to update any such forward-looking statements. The Company’s actual results could differ materially from those discussed in this Form 10-Q. Factors that could cause or contribute to such differences (“Cautionary Statements”) include, but are not limited to, those discussed in Item 1. Business – “Risk Factors” and elsewhere in the Company’s Annual Report on Form 10-K, which are incorporated by reference herein and in this report. All subsequent written and oral forward-looking statements attributable to the Company, or persons acting on the Company’s behalf, are expressly qualified in their entirety by the Cautionary Statements.

Introduction

Management’s Discussion and Analysis (“MD&A”) is intended to facilitate an understanding of our business and results of operations. This MD&A should be read in conjunction with our financial statements and the accompanying notes to the financial statements included elsewhere in this report. MD&A consists of the following sections:

Overview

We are a business services corporation headquartered in New York, New York. We aim to provide innovative interactive customer communications systems and applications that support targeted marketing programs with unique point-of-purchase (POP) services and information that serve shoppers and distributors while building loyalty and revenue for the our primary clients. Through our proprietary Coupon Express kiosks and services, we provide in-store customized couponing, in multiple languages, for immediate impact in regional, independent retailers in the grocery and convenience store industries by enabling retailers to quickly determine ideal price-points for new products and mitigate losses from hard-to-sell items. Our kiosks provide consumers with information and functionality needed to redeem coupons for obtaining immediate discounts in store. Digital signage screens attached to the kiosks provide advertising opportunities for both national and local advertisers.

The kiosks are primarily placed in supermarkets. The kiosks display promoted products on the digital screen as well as providing the ability to redeem coupons in order to purchase the products at a discounted rate. The system tracks the number of dispensed coupons and calculates the rebates that the store is due. The upper screen can be used as a tool to advertise store promotions and it has an interface allowing the local store to display and show special promotions. It receives its information from central servers that distributes the data to specific locations as required. The loyalty enrollment program and dispensing of loyalty cards is designed to automate the manual function provided by the store employees and allow the system to gather information on specific purchase trends.

15

Results of Operations

For the three and six months ended April 30, 2013 and 2012, the Company reported revenues of $40,768 and $76,723 and $782 and $6,422 respectively, an increase of $39,986 (5113 %) and $70,301(1,095%), respectively.

For the three month periods ended April 30, 2013 and 2012, the Company reported net loss applicable to common stock of $388,212 and 614,225, respectively, a decrease in net loss of $226,013 (36.8%). For the six months ended April 30, 2013 and 2012, the Company reported net loss applicable to common stock of $788,814 and $1,115,376, a decrease in net loss of $326,562, or (29.3%). The details of the decrease in net loss are discussed below.

Selling expenses decreased for the three and six months ended April 30, 2013 and 2012, $33,901 (27%) and $68,271 (26%), respectively. The decrease in selling expenses is attributable to the installation and deployment of fewer kiosks during the three and six months ended April 30, 2013.

Administrative expenses decreased for the three months ended April 30, 2013, $29,269(9.2%) and increased $83,534 (17%), for the six months ended April30, 2013 The increase in administrative expenses for the six months ended April 30, 2013 is primarily attributable to the recognition of the non-cash cost of granting options and warrants to its chief executive and chief financial officer of $41,639 and increases in other expenses.

Interest expense decreased for the three and six month April 30, 2013 ended $170,628 and $368,679, respectively, as a result of the conversion of the convertible notes to common and preferred stock.

Our revenues for the three and six months ended April 30, 2013 and 2012 were derived exclusively from advertising revenue. Our losses from operations for the three and six months ended April 30, 2013 and 2012 were attributable to our inability to achieve significant revenues while incurring material working capital costs, including costs of development and deploying our kiosks.

The Company’s current revenue models include a fixed fee plus click charge and a fixed price per store model. Management believes that future deployments may incorporate one or both of these models. We anticipate that as more kiosks are installed throughout the United States, advertisers/manufacturers will be able to reach a critical mass of consumers that should result in generating additional advertising revenue from the kiosks. As of April 30, 2013, we had 130 kiosks installed, compared to 35 kiosks as of April 30, 2012, which have generated limited revenue to date. The cost to have each kiosk manufactured is approximately $5,500, which will be financed with the Premium Leasing sale leaseback program. Our monthly cash requirements are approximately $85,000 at the current rate of kiosk installments. Our cash on hand is expected to sustain operations for no more the next 30 days, at which time the Company will require additional capital to support its operations. We anticipate that the Company will need to raise additional capital of up to $1,500,000 in order to fund operations, including the purchase of additional kiosks, in the next 12 months.

Liquidity and Capital Resources

Cash Flows

Cash used in operations for the six months ended April 30, 2013and 2012 was approximately $445,601 and $826,056, respectively, a decrease of approximately $380,455 (46.0 %). Cash flows used in investing activities for the six months ended April 30, 2013 and 2012 were approximately $11, 000 and $30, 233, respectively, a decrease of $19,233. Cash flows provided by or (used in) financing activities for the six months ended April 30, 2013 and 2012 were approximately $426,000, and $(128, 000), respectively, an increase in cash flows provided by of approximately $554,000.

In the event we do not generate sufficient funds from revenues or financing through the issuance of our common stock or from debt financing, we may unable to fully implement our business plan and pay our obligations as they became due, any of which circumstances would have a material adverse effect on our business prospects.

16

On December 3, 2012, the Company issued 9.58 additional Series A Preferred Stock (the “Preferred Stock”) and warrants (the “2012 Warrants”) to purchase 11,975,000 shares of common stock, pursuant to a cumulative convertible senior note and warrant purchase agreement dated as of May 31, 2012 (the “2012 Purchase Agreement”) for proceeds of $239,500. The shares of Preferred Stock bear a cumulative dividend of 7% per annum. Upon liquidation, and upon an acquisition of the Company, the holders of Preferred Stock are entitled to a liquidation preference equal to the greater of (i) the amount invested plus all accrued and unpaid dividends, and (ii) the amount the holders of Preferred Stock, would receive had they converted the Preferred Stock to common stock immediately prior to such event. Each share of Preferred Stock is convertible into 1,250,000 shares of the Company’s common stock, subject to certain adjustments.

On December 28, 2012, the Company issued 6,835,900 shares of common stock and warrants to purchase 5,649,500 shares of common stock to a certain investor, pursuant to a common stock and warrant purchase agreement dated as of December 28, 2012 (the “Purchase Agreement”) for proceeds of $112,990.

In March 2013 the Company entered into a Kiosk leasing facility with Premium Leasing, LLC of Vestal, and New York. The term of the lease agreement is for 60 months and includes a twenty five (25%) percent down payment for each Kiosk leased and a commitment fee of $21,000. The current cost of each kiosk is $5,500. The Company will pay the 25% down payment or $1,375 and the remaining seventy-five (75%) balance shall be paid in monthly installments of $85.82 including interest at nine percent (9%) per annum. As security for each lease, the Company has agreed to issue Premium Leasing its common stock equal to the leased value of kiosks under lease. The common stock will be held in escrow as defined in the agreement. In addition, the company has also granted Premium Leasing three (3) warrants to purchase in the aggregate five million shares of the company’s common stock until March 2018. The warrant to purchase 3,000,000 shares of common stock is immediately exercisable at $.02 per share, with the two (2) remaining warrants, each to purchase 1,000,000 shares of common stock exercisable one (1) year from date of grant, at $.03 and $.04 per share, respectively. As of April 30, 2013 the Company has leased 8 kiosks under this facility.

In April 2013, the Company issued 2,500,000 shares of common stock for gross proceeds of $50,000.

Other Debt Transactions

None

Cash and cash equivalents

 We had cash and cash equivalents of $2,282 as of April 30, 2013.

Due to the substantial doubt of our ability to meet our working capital needs, history of losses and current shareholders’ deficit, in their report on the annual financial statements for the year ended October 31, 2012 our independent auditors included an explanatory paragraph regarding concerns about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that lead to this disclosure by our independent auditors.

Critical Accounting Policies and Procedures and Recent Accounting Pronouncements

The preparation of our financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities and the reported amounts of revenues and expenses. Our estimates are based on assumptions we believe are reasonable under the circumstances. We will evaluate our estimates on an ongoing basis and make changes as experience develops or as we become aware of new information. Actual results may differ from these estimates.

Off-Balance Sheet Arrangements

We currently have no off-balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

17

Item 3.

Quantitative and Qualitative Disclosures about Market Risk

The Company does not invest in market risk sensitive instruments. At times, the Company's cash equivalents consist of overnight deposits with banks and money market accounts.  The Company's objective in connection with its investment strategy is to maintain the security of its cash reserves without taking market risk with principal.

Item 4.

Controls and Procedures

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

The Company maintains a set of disclosure controls and procedures designed to ensure that information required to be disclosed by the Company in the reports filed under the Securities Exchange Act, is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms. Disclosure controls are also designed with the objective of ensuring that this information is accumulated and communicated to the Company’s management, including the Company’s chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure.

The chief executive officer and chief financial officer of the Company have evaluated the effectiveness of our disclosure controls and procedures as required by Exchange Act Rule 13a-15(b) as of the end of the period covered by this report. Based on that evaluation, the chief executive officer and chief financial officer have concluded that these disclosure controls and procedures are effective.  There were no changes in our internal control over financial reporting during the Company's last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

No changes in the Company's internal control over financial reporting have come to management's attention during the Company's last fiscal quarter that have materially affected, or are likely to materially affect, the Company's internal control over financial reporting.

18

PART II

OTHER INFORMATION

 Item 1.

Legal Proceedings

The Company is involved in a dispute over a services contract. S.O.S. Resources (“SOS”) and its president claim that SOS fully performed under an agreement with the Company and is entitled to receive 3,110,000 shares of our registered common stock, and later asserted that they would seek a sum of $1,191,600 from the Company. The Company believes that SOS and its president did not perform under the contract, and intends to vigorously defend itself against such claim as well as file a claim for fraud against SOS and its president. The Company believes that the suit filed by SOS and its president is without merit; however, we will have to pay costs associated with arbitrating this claim.

The Company has settled an action commenced by the law firm Cozen O’Connor seeking payment of approximately $195,000 in legal fees for services allegedly rendered by the firm in 2007. The Company has agreed to remit the sum of $3,000 per month for thirty (30) months, commencing on August 1, 2012 with a final payment of $114,670.66 due on January 1, 2015.

A judgement was entered against the company on May 17, 2013 in the amount of $31,269.68 in an action arising out of an arbitration award.

From time to time the Company may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of business.

Item 1A.

Risk Factors

There have been no material changes to our Risk Factors disclosed in Item 1A of our Annual Report on Form 10-K for the year ended October 31, 2012.

Item 2

 Unregistered Sales of Equity Securities and Use of Proceeds

On December 3, 2012, the Company issued 9.58 additional Series A Preferred Stock (the “Preferred Stock”) and warrants (the “2012 Warrants”) to purchase 11,975,000 shares of common stock, pursuant to a cumulative convertible senior note and warrant purchase agreement dated as of May 31, 2012 (the “2012 Purchase Agreement”) for proceeds of $239,500. The shares of Preferred Stock bear a cumulative dividend of 7% per annum. Upon liquidation, and upon an acquisition of the Company, the holders of Preferred Stock are entitled to a liquidation preference equal to the greater of (i) the amount invested plus all accrued and unpaid dividends, and (ii) the amount the holders of Preferred Stock, would receive had they converted the Preferred Stock to common stock immediately prior to such event. Each share of Preferred Stock is convertible into 1,250,000 shares of the Company’s common stock, subject to certain adjustments.

On December 28, 2012, the Company issued 6,835,900 shares of common stock and warrants to purchase 5,649,500 shares of common stock to a certain investor, pursuant to a common stock and warrant purchase agreement dated as of December 28, 2012 (the “Purchase Agreement”) for proceeds of $112,990.

In April and June 2013, the Company issued 5,000,000 shares of common stock for gross proceeds of $100,000.

19

Item 2 (continued)

In March 2013 the Company entered into a Kiosk leasing facility with Premium Leasing, LLC of Vestal, New York. The term of the lease agreement is for 60 months and includes a twenty five (25%) percent down payment for each Kiosk leased and a commitment fee of $21,000. The current cost of each kiosk is $5,500. The Company will pay the 25% down payment or $1,375 and the remaining seventy-five (75%) balance shall be paid in monthly installments of $85.82 including interest at nine percent (9%) per annum. As security for each lease, the Company has agreed to issue Premium Leasing its common stock equal to the leased value of kiosks under lease. The common stock will be held in escrow as defined in the agreement. In addition, the company has also granted Premium Leasing three (3) warrants to purchase in the aggregate five million shares of the company’s common stock until March 2018. The warrant to purchase 3,000,000 shares of common stock is immediately exercisable at $.02 per share, with the two (2) remaining warrants, each to purchase 1,000,000 shares of common stock exercisable one (1) year from date of grant, at $.03 and $.04 per share, respectively. As of April 30, 2013 the Company has leased 8 kiosks under this facility.

Item 3.

Defaults Upon Senior Securities

NONE

Item 4.

Mine Safety Disclosures Not Applicable 

Item 5.

Other Information

This quarterly report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subjected to attestation by the Company’s registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management’s report in this quarterly report.

20

Item 6.

Exhibits
EXHIBIT
NUMBER	DESCRIPTION
10.1	Form of Promissory Note dated June 3, 2013 issued to NextLevel VIII, LLC(1)
31.1	Certification of Principal Executive Officer and Principal Financial Officer pursuant to Sarbanes-Oxley Section 302(1)
32.1	Certification of Principal Executive Officer and Principal Financial Officer pursuant to Sarbanes-Oxley Section 906(1)
101.INS XBRL	Instance Document(2)
101.SCH XBRL	Taxonomy Extension Scheme(2)
101.CAL XBRL	Taxonomy Extension Calculation Linkbase(2)
101.DEF XBRL	Taxonomy Extension Definition Linkbase(2)
101.LAB XBRL	Taxonomy Extension Label Linkbase(2)
101.PRE XBRL	Taxonomy Presentation Linkbase(2)

(1) Filed herewith.

(2) Furnished herewith.

21

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Coupon Express, Inc.
By:	/s/ Alan Schor
Name:	Alan Schor
Title:	Interim Chief Executive Officer and Chief Financial Officer (Principal Executive and Financial Officer)
Date:	July 19, 2013

22

EX-10.1

EX-31.1

EXHIBIT 31.1

CERTIFICATION OF

PRINCIPAL EXECUTIVE AND FINANCIAL OFFICER PURSUANT TO

SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002

I, Alan Schor, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Coupon Express, Inc. (the “registrant”) for the quarter ended April 30, 2013;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s), and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 1 3a- 15(e) and 1 5d- 15(e)) and internal control over financial reporting (as defined in Exchange Act Rules l3a-l5(f) and l5d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s), and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 19, 2013

By:	/s/ Alan Schor
Name:	Alan Schor
Title:	Interim Chief Executive Officer and Chief Financial Officer (Principal Executive and Financial Officer)

23

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Alan Schor, interim chief executive officer and chief financial officer of Coupon Express, Inc. (the “Registrant”) certifies, under the standards set forth and solely for the purposes of 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to his knowledge, the Quarterly Report on Form 10-Q of the Registrant for the quarter ended April 30, 2013 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and information contained in that Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

Date: July 19, 2013

By: /s/ Alan Schor

Name: Alan Schor

Title: Interim Chief Executive Officer and Chief Financial Officer
(Principal Executive and Financial Officer)

A signed original of this written statement required by Section 906 has been provided to the Registrant and will be retained by the Registrant and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Stockholders' Equity (Tables)

6 Months Ended

Apr. 30, 2013

Stockholders' Equity [Abstract]

Summary of warrant transactions

				Weighted
		Number of		Average
		Warrants		Exercise Price
Outstanding, October 31, 2011			142,107,075	$	0.13
	Granted		102,360,795		0.04
	Exercised		-		-
	Expired		11,198,179		0.10
Outstanding October 31, 2012			233,269,691	$	0.06
	Granted		17,149,500		0.03
	Exercised		-
	Expired		5,222,704		0.04
Outstanding April 30, 2013			245,196,487	$	0.04

XML

Statements of Operations and Comprehensive Loss (USD $)	3 Months Ended		6 Months Ended
	Apr. 30, 2013	Apr. 30, 2012	Apr. 30, 2013	Apr. 30, 2012
Statements Of Operations and Comprehensive Loss [Abstract]
Revenue	$ 40,768	$ 782	$ 76,723	$ 6,422
Selling	91,716	125,617	196,406	264,677
Administrative expenses	283,233	317,502	564,416	485,882
Total expenses	374,949	443,119	760,822	750,559
Loss from operations	(334,181)	(442,337)	(684,099)	(744,137)
Interest, net	1,259	171,888	2,561	371,239
Net loss	(335,440)	(614,225)	(783,813)	(1,115,376)
Preferred dividends declared	47,772		97,154
Net loss applicable to common stock	$ (383,212)	$ (614,225)	$ (783,814)	$ (1,115,376)
Basic and diluted weighted average shares	275,668,484	261,097,234	275,979,090	261,123,753
Basic and diluted loss per share	$ (0.001)	$ (0.002)	$ (0.003)	$ (0.004)

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Stockholders' Equity

6 Months Ended

Apr. 30, 2013

Stockholders' Equity [Abstract]

Stockholders' Equity

4. Stockholders' Equity

Warrants

Warrant transactions are as follows:				Weighted
		Number of		Average
		Warrants		Exercise Price
Outstanding, October 31, 2011			142,107,075	$	0.13
	Granted		102,360,795		0.04
	Exercised		-		-
	Expired		11,198,179		0.10
Outstanding October 31, 2012			233,269,691	$	0.06
	Granted		17,149,500		0.03
	Exercised		-
	Expired		5,222,704		0.04
Outstanding April 30, 2013			245,196,487	$	0.04

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Debt (Details) (USD $)	1 Months Ended	6 Months Ended			1 Months Ended	6 Months Ended					1 Months Ended		2 Months Ended	1 Months Ended			2 Months Ended	12 Months Ended		2 Months Ended			12 Months Ended	1 Months Ended	6 Months Ended	12 Months Ended		13 Months Ended				0 Months Ended	12 Months Ended	6 Months Ended	1 Months Ended	6 Months Ended	12 Months Ended	6 Months Ended				1 Months Ended		6 Months Ended	1 Months Ended
	Dec. 31, 2012	Apr. 30, 2013 Kiosk	Apr. 30, 2012	Oct. 31, 2012	Mar. 31, 2013 Premium Leasing. LLC	Apr. 30, 2013 Premium Leasing. LLC	Mar. 31, 2013 Warrant [Member] Premium Leasing. LLC	Mar. 31, 2013 Warrant One [Member] Premium Leasing. LLC	Mar. 31, 2013 Warrant Two [Member] Premium Leasing. LLC	Mar. 31, 2013 Warrant Three [Member] Premium Leasing. LLC	Feb. 29, 2012 Bridge Loan [Member]	Nov. 30, 2011 Bridge Loan [Member]	Mar. 31, 2007 Bridge Loan [Member]	Dec. 31, 2008 Bridge Loan [Member] Exchange Agreements [Member]	Aug. 31, 2007 Bridge Loan [Member] Exchange Agreements [Member]	Nov. 30, 2011 New Bridge Loan [Member]	Jun. 30, 2008 New Bridge Loan [Member]	Oct. 31, 2011 New Bridge Loan [Member]	Dec. 01, 2010 New Bridge Loan [Member]	Jun. 30, 2008 New Bridge Loan [Member] Warrant [Member]	Jun. 30, 2008 New Bridge Loan [Member] Exercise price of $.15 [Member]	Jun. 30, 2008 New Bridge Loan [Member] Exercise price of $.25 [Member]	Oct. 31, 2010 New Bridge Note Amendments [Member] Common Stock [Member]	Nov. 30, 2011 Round D Loans [Member]	Oct. 31, 2007 Round D Loans [Member]	Oct. 31, 2011 Round D Loans [Member]	Oct. 31, 2010 Round D Loans [Member]	Nov. 30, 2011 Round D Loans [Member]	Oct. 31, 2012 Round D Loans [Member]	Oct. 31, 2007 Round D Loans [Member] Minimum [Member]	Oct. 31, 2007 Round D Loans [Member] Maximum [Member]	Aug. 07, 2012 Round D Loans [Member] Common Stock [Member]	Oct. 31, 2012 Round D Loans [Member] Common Stock [Member]	Oct. 31, 2007 Round D Loans [Member] Warrant [Member]	Mar. 31, 2009 Round D Loans [Member] Officer [Member] Officer	Oct. 31, 2010 Round G Loans [Member]	Oct. 31, 2011 Round G Loans [Member]	Oct. 31, 2010 Round G Loans [Member] Common Stock [Member]	Oct. 31, 2010 Round G Loans [Member] Warrant [Member]	Oct. 31, 2010 Round G Loans [Member] Warrant [Member] Minimum [Member]	Oct. 31, 2010 Round G Loans [Member] Warrant [Member] Maximum [Member]	Dec. 31, 2011 Round G Loans [Member] Note Holder [Member]	Dec. 31, 2012 Cumulative Convertible Senior Notes [Member]	Apr. 30, 2013 Cumulative Convertible Senior Notes [Member]	Aug. 31, 2012 Cumulative Convertible Senior Notes [Member] Series A Preferred Stock [Member]
Debt (Textual)
Aggregate principal amount of notes													$ 325,000				$ 470,000								$ 2,916,000											$ 485,000								$ 3,000,000
Debt Instrument, Maturity Date													Nov. 11, 2009
Interest rate													12.00%				10.00%													12.00%	14.00%					10.00%
Note conversion price																																						$ 0.035
Debt instrument maturity period																	6 months								3 years
Debt instrument amended maturity date																	Dec. 01, 2010
Shares issued upon conversion of convertible debt instrument, amount														25,000	300,000																		646,000
Shares issued upon conversion of convertible debt instrument (Shares)														208,333	3,000,000								3,047,800									8,333,497													110.42
Warrant issued to purchase shares							5,000,000	3,000,000	1,000,000	1,000,000											470,000	470,000			9,445,744											13,857,143
Exercise price of warrant								0.02	0.03	0.04									0.05		0.15	0.25			0.15											0.05								0.04
Revised exercise price of warrant																					$ 0.05	$ 0.15
Amount of issuance of warrants																	47,112								549,011											118,067
Exercisable period of warrant																	5 years								5 years													5 years
Volatility rate																				15.00%														15.00%					15.00%
Risk free interest rate																				4.86%														3.57%						1.23%	2.03%
Expected lives																				5 years														5 years					5 years
Repayment of debt			127,640								75,000	75,000				50,000								50,000				20,000														100,000
Outstanding principal																																646,000
Amount of interest																																117,572
Remaining outstanding notes																													711,000
Additional preferred stock series A and warrants issued																																											9.58
Proceed for issuance of additional shares of preferred stock and warrants																																											239,500
Preferred stock conversion																																												Each share of Preferred Stock is convertible into 1,250,000 shares of the Company's Common Stock.
Common stock issued in conversion of preferred stock for each share of preferred stock																																												1,250,000
Number of officers gave interest free advances																																			2
Common stock issued in payment of accrued interest and principal																		43,097,752								48,372,496	13,606,592									2,900,157	23,568,072
Interest free advances																																			40,000
Preferred stock, cumulative dividend percentage	7.00%
Common stock purchases upon exercisable of warrants, description																																												Holder to purchase 1,250,000 shares of the Company's Common Stock for each $25,000 of principal amount of Senior Notes.
Description of warrants exercisable period																																												Until 2016 and 2017.
Kiosk leasing facility, Term of lease agreement					60 months
Down payment of leased kiosk, Percentage					25.00%
Commitment fee for leased kiosk					21,000
Current cost of kiosk					5,500
Down payment of leased kiosk					1,375
Amount of monthly installment					$ 85.82
Interest rate charged on monthly installment					9.00%
Description of warrant issued						The company has also granted Premium Leasing three (3) warrants to purchase in the aggregate five million shares of the company's common stock until March 2018. The warrant to purchase 3,000,000 shares of common stock is immediately exercisable at $.02 per share, with the two (2) remaining warrants, each to purchase 1,000,000 shares of common stock exercisable one (1) year from date of grant, at $.03 and $.04 per share, respectively.
Number of kiosk leased		8
Common stock, shares authorized		800,000,000		800,000,000

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Commitments (Tables)

6 Months Ended

Apr. 30, 2013

Commitments [Abstract]

Summary of minimum rental commitments

2013	$	73,968
2014		29,328
	$	103,296

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Income Taxes (Details) (USD $) In Millions, unless otherwise specified	6 Months Ended
	Apr. 30, 2013
Income Taxes (Textual)
Net operating losses carryforwards	$ 24
Operating losses carryforwards, expiration year	Through 2032.

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Commitments (Details Textual) (USD $)	0 Months Ended		1 Months Ended	6 Months Ended	1 Months Ended		6 Months Ended		1 Months Ended
	May 17, 2013	Apr. 30, 2013 S.O.S. Resources [Member]	Aug. 31, 2012 Cozen O'Connor [Member]	Apr. 30, 2013 Cozen O'Connor [Member]	Nov. 30, 2012 South Carolina [Member]	Nov. 30, 2011 South Carolina [Member]	Apr. 30, 2013 South Carolina [Member]	Apr. 30, 2012 South Carolina [Member]	Dec. 31, 2011 Colorado Springs [Member]	Nov. 30, 2011 Colorado Springs [Member] sqft	Mar. 31, 2012 Master Leasing Agreement [Member] Yellow Box Leasing LLC [Member] Kiosk	Sep. 30, 2011 Master Leasing Agreement [Member] Yellow Box Leasing LLC [Member] Kiosk	Jun. 30, 2011 Master Leasing Agreement [Member] Yellow Box Leasing LLC [Member] Kiosk
Commitments (Textual)
Monthly rental revenue from leasing of office space					$ 1,130	$ 1,000				$ 3,200
Area of office space leased by company										2,061
Monthly arrangement for shared office space									250
Lease expiration date of office space						Nov. 30, 2012
Renewed period of operating lease					3 years
Total operating leases rent expense							16,130	12,804
Equipment lease financing for Coupon Express Kiosks													1,250,000
Kiosks ordered for sub-leases													25
Kiosks received, units											50	50
Kiosks received, value											250,000	250,000
Monthly payment of sub lease for each Kiosk													140
Sub-lease term													3 years
Common stock claimed by S.O.S. Resources		3,110,000
Asserted sum claimed by S.O.S. Resources		1,191,600
Legal fees for services				195,000
Monthly payment of legal fees			3,000
Final payment of legal fees due			114,671
Number of months for legal fee payment			30 months
Due date of final payment			Jan. 01, 2015
Litigation settlement, gross	$ 31,269.68

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Commitments (Details) (USD $)	Apr. 30, 2013
Summary of minimum rental commitments
2013	$ 73,968
2014	29,328
Total minimum lease payments	$ 103,296

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Statements of Cash Flows (USD $)	6 Months Ended
	Apr. 30, 2013	Apr. 30, 2012
Cash flows from operations
Net income (loss)	$ (783,813)	$ (1,115,376)
Adjustment to reconcile net loss to net cash:
Depreciation and amortization	42,912	37,414
Net shares issued(cancelled) for interest		(24,129)
Shares issued for consulting, director fees and equipment rental services	66,640	82,472
Non- cash interest cost	2,561	171,888
Non- cash compensation	41,639
Changes in operating assets and liabilities:
Accounts receivable	(31,190)	(269)
Other current assets		(12,000)
Other assets	250	(3,350)
Accrued interest		86,010
Accounts payable and accrued expenses	123,247	(48,716)
Net cash provided by (used for) operating activities	(440,601)	(826,056)
Cash flows from investing activities
Deposit on capital lease	(11,000)
Purchase of property and equipment		(30,233)
Net cash provided by (used for) investing activities	(11,000)	(30,233)
Cash flows from financing activities
Proceeds from issuance of preferred stock	239,500
Proceeds from issuance of common stock	45,000
Deposit on purchases of common stock	157,990
Deferred leasing costs in connection with capital lease transaction	(21,000)
Repayment of debt		(127,640)
Net cash provided by (used for) financing activities	421,490	(127,640)
Net increase (decrease) in cash	(30,111)	(983,929)
Cash, beginning of period	32,393	1,010,203
Cash, end of period	2,282	26,274
Non-cash financing activities:
Issuance of capital lease payable in connection with purchase of fixed assets	33,000
Preferred dividends declared	97,154
Cash paid during the year for:
Interest		15,110
Taxes

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Summary of Significant Accounting Policies

6 Months Ended

Apr. 30, 2013

Summary Of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2. Summary of Significant Accounting Policies

Accounting Principles

The financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States.

Cash and Cash Equivalents

We consider all highly liquid interest-earning investments with a maturity of three months or less at the date of purchase to be cash equivalents.

Financial Statement Presentation

We have reclassified certain prior-year amounts to conform to the current year presentation.

Loss per Common Share

The Company complies with the accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic loss per common share is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period. The calculation of diluted net loss per share excludes 245,196,487 and 141,460,964 warrants and options outstanding as of April 30, 2013 and 2012 respectively, since their effect is anti-dilutive.

Income Taxes

In accordance with GAAP, the Company is required to determine whether a tax position of the Company is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The Company files an income tax return in the U.S. federal jurisdiction, and may file income tax returns in various U.S. state and local jurisdictions. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement. De-recognition of a tax benefit previously recognized could result in the Company recording a tax liability that would reduce net assets. This policy also provides guidance on thresholds, measurement, de-recognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition that is intended to provide better financial statement comparability among different entities. It must be applied to all existing tax positions upon initial adoption and the cumulative effect, if any, is to be reported as an adjustment to stockholder's equity as of November 1, 2012.

Based on its analysis, the Company has determined that the adoption of this policy did not have a material impact on the Company's financial statements upon adoption. However, management's conclusions regarding this policy may be subject to review and adjustment at a later date based on factors including, but not limited to, on-going analyses of and changes to tax laws, regulations and interpretations thereof.

Interest and Penalty Recognition on Unrecognized Tax Benefits

We recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. No interest expense or penalties have been recognized for the three months ended April 30, 2013.

Stock-Based Compensation

The Company complies with FASB ASC Topic 718 "Compensation - Stock Compensation," which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments. FASB ASC Topic 718 focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. FASB ASC Topic 718 requires an entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award the requisite service period (usually the vesting period). No compensation costs are recognized for equity instruments for which employees do not render the requisite service. The grant-date fair value of employee share options and similar instruments will be estimated using option-pricing models adjusted for the unique characteristics of those instruments (unless observable market prices for the same or similar instruments are available). If an equity award is modified after the grant date, incremental compensation cost will be recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately before the modification.

Valuation of Investments in Securities at Fair Value-Definition and Hierarchy

FASB ASC Topic 820 "Fair Value Measurements and Disclosures" provides a framework for measuring fair value under generally accepted accounting principles in the United States and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (i.e., the "exit price") in an orderly transaction between market participants at the measurement date.

In determining fair value, the Company uses various valuation approaches. In accordance with GAAP, a fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company. Unobservable inputs reflect the Company's assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. FASB ASC Topic 820 establishes a three-tiered fair value hierarchy that prioritizes inputs to valuation techniques used in fair value calculations, as follows:

Level 1 - Valuations based on unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 securities. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these securities does not entail a significant degree of judgment.

Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.

Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

The availability of valuation techniques and observable inputs can vary from security to security and is affected by a wide variety of factors including, the type of security, whether the security is new and not yet established in the marketplace, and other characteristics particular to the transaction. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.

Those estimated values do not necessarily represent the amounts that may be ultimately realized due to the occurrence of future circumstances that cannot be reasonably determined.

Because of the inherent uncertainty of valuation, those estimated values may be materially higher or lower than the values that would have been used had a ready market for the securities existed. Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for securities categorized in Level 3. In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level input that is significant to the fair value measurement.

Fair value is a market-based measure considered from the perspective of a market participant rather than an entity-specific measure. Therefore, even when market assumptions are not readily available, the Company's own assumptions are set to reflect those that market participants would use in pricing the asset or liability at the measurement date. The Company uses prices and inputs that are current as of the measurement date, including periods of market dislocation. In periods of market dislocation, the observability of prices and inputs may be reduced for many securities. This condition could cause a security to be reclassified to a lower level within the fair value hierarchy.

Valuation Techniques

We value investments in securities that are freely tradable and are listed on a national securities exchange or reported on the NASDAQ national market at their last sales price as of the last business day of the year.

Property and Equipment

Property and equipment are stated at cost and depreciated using the straight-line method over the estimated life of the asset of 5 years.

Long-Lived Assets

In accordance with FASB ASC Topic 360 "Property, Plant, and Equipment," the Company records impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying amounts.

Fair Value of Financial Instruments

The fair values of the Company's assets and liabilities that qualify as financial instruments under FASB ASC Topic 825, "Financial Instruments," approximate their carrying amounts presented in the accompanying balance sheets at April 30, 2013 and October 31, 2012.

Revenue Recognition.

Online advertising revenue derived from the kiosks and signage will be recognized as revenue as they are displayed. The Company’s current revenue models include a fixed fee plus click charge and a fixed price per store model.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities at the date of the financial statements, as well as their related disclosures. Such estimates and assumptions also affect the reported amounts of revenues and expenses during the reporting period. Actual results could significantly differ from those estimates.

Recently Adopted Accounting Pronouncements

There are no recent pronouncements that have a material effect on the Company.

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Debt

6 Months Ended

Apr. 30, 2013

Debt [Abstract]

Debt

5. Debt

Bridge Loans

In February and March 2007, we entered into notes (“Bridge Notes”) with several unrelated parties totaling approximately $325,000.  The Bridge Notes were originally due on November 11, 2009 and incurred an interest rate of 12% per annum.

In August 2007, we entered into exchange agreements with the holders of $300,000 of the Bridge Notes, wherein the notes were to be converted into 3,000,000 shares of our common stock.  We originally expected these notes to be converted into common stock shares during the first or second quarter of the fiscal year ending October 31, 2011. One of the note holders converted his $25,000 note into 208,333 shares of common stock in December 2008.

In May and June of 2008, we entered into a new series of Bridge Notes with several unrelated parties totaling $470,000. The Bridge Notes were originally due six months from the date of issuance and incur interest at the rate of 10% per annum. On July 2, 2010, the Bridge Note was amended to extend the due date to December 1, 2010. The notes are convertible by the holder at any time at a conversion price equal to the per share price of a new issuance. In connection with the Bridge Notes, we also issued warrants to purchase 470,000 shares of our common stock at an exercise price $.15 and warrants to purchase 470,000 shares of our common stock at an exercise price of $.25, reduced to $.05 and $.15, respectively, by the July 2, 2010 Amendment to the Bridge Notes. The warrants may be exercisable at any time for a period of 5 years.  

In connection with the issuance of the warrants, we reflected a value for the warrants totaling $47,112; no value adjustment was reflected for the price reduction, as the value change was not material. The fair value of the warrant grant was estimated on the date of the grant using the Black-Scholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rate of 4.86%; and expected lives of 5 years. On December 1, 2010, we amended these notes to change the warrant exercise price to $.05. During the fiscal year ended October 31, 2010, we issued 3,047,800 common stock shares in connection with the Bridge Note amendments. During the year ended October 31, 2011, the company issued 43,097,752 shares of common stock in payment of accrued interest and principal. In November 2011, $50,000 was repaid to one of the outstanding note holders. In November 2011 and February 2012 $75,000 was repaid to the remaining outstanding note holders.

Round D Loans

Commencing May through October 2007, we entered into notes (“Round D Notes”) with several unrelated parties totaling approximately $2,916,000.  The Round D Notes incurred interest at rates ranging from 12% to 14% per annum, payable semi-annually and were due 3 years from the date of issuance.  These notes were not paid by October 31, 2010. In connection with the Round D Notes, we also issued warrants to purchase 9,445,744 shares of our common stock at an exercise price of $.15.  The warrants may be exercisable at any time for a period of 5 years.  In connection with the issuance of the warrants, we reflected a value for the warrants totaling $549,011.  The fair value of the warrant grant was estimated on the date of the grant using the Black-Scholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rate of 3.57%; and expected lives of 5 years. For the years ending October 31, 2011 and 2010 the company issued 48,372,496 and 13,606,592 shares of common stock respectively in payment of accrued interest and principal. In addition, note holders of $646,000 of the remaining $711,000 outstanding convertible notes, have agreed to extend the due dates of their notes until October 2012 and also to subordinate their notes to the new Senior Convertible Notes. In November 2011, $50,000 was repaid to one of the outstanding note holders. On August 7, 2012 the company issued 8,333,497 shares in payment of outstanding principal of $646,000 and interest of $ 117,572.

In March 2009, we obtained interest free advances from two of its officers totaling $40,000. In November 2011, one of these loans totaling $20,000 was repaid.

Round G Loans

In May through October 2010, we entered into a series of convertible notes aggregating $485,000. The notes were originally due one year from the date of issuance at an interest rate of 10% per annum. The interest was payable in cash or common shares at our discretion. The notes were convertible into common shares at a conversion price of $.035 per share. In connection with the notes, we issued five year warrants to purchase 13,857,143 shares of our common stock at an exercise price of $.05/share. Through October 31, 2010, we issued 2,900,157 shares of common stock in payment of accrued interest and principal. In connection with the issuance of the warrants and conversion features, we reflected a value totaling $118,067. The fair value of the warrant grant was estimated on the date of grant using the Black-Sholes option-pricing model with the following weighted average assumptions: expected volatility of 15%, risk free interest rates between 1.23% and 2.03%, and expected lives of five years. In October 2011 the company issued 23,568,072 shares in payment of accrued interest and principal due all but one note holder. In December 2011, $100,000 was repaid to the remaining outstanding note holder.

For all of the debt financing describe above, the Company had the option to either pay the interest due in cash or in shares of our common stock. During the year ended October 2012 the company offered its outstanding warrant holders (for all rounds prior to 2011) to extend the due date of their warrants in exchange for a lower price.

Cumulative Convertible Senior Notes

In October 2011, May 2012, July 2012, and December 2012 we completed a private placement of $3,000,000 aggregate principal amount of cumulative convertible senior notes (“Senior Notes”) and warrants to certain investors, that included the Company’s existing Series A Preferred Stockholders. In August 2012, the Senior Notes were converted into 110.42 shares of preferred stock. In December 2012, we issued an additional 9.58 shares of preferred stock and warrants for proceeds of $239,500. .

The shares of preferred stock bear a cumulative dividend of 7% per annum. Upon liquidation, and upon an acquisition of the Company, the holders of preferred stock are entitled to a liquidation preference equal to the greater of (i) the amount invested plus all accrued and unpaid dividends, or the amount the holders of Preferred Stock would receive had they converted the preferred stock to common Stock immediately prior to such event. Each share of preferred stock is convertible into 1,250,000 shares of the Company’s common stock, subject to certain adjustments. The Certificate of Designation of the preferred stock provides that without the consent of a majority of the outstanding series A preferred stock, the Company may not:

1	amend the Articles of Incorporation, by-laws, Certificate of Designation or any other certificate of designation or file any new certificate of designation;
2	issue any common stock, preferred stock, common stock equivalents or other securities or amend the terms thereof;
3	redeem any outstanding common stock, preferred stock, common stock equivalents or other securities;
4	incur or repay indebtedness for borrowed money;
5	acquisitions or dispositions of material assets;
6	enter into any acquisition, merger, consolidation, reorganization or similar transaction;
7	create subsidiaries or other affiliates;
8	dissolve, liquidate or wind up or file any petition under insolvency or bankruptcy laws;
9	enter into any contract or arrangement with any present or former director, executive officer, shareholder, partner, member, employee or affiliate of the Company or any of its subsidiaries, or any of such person's affiliates or immediate family members;
10.	change senior management of the Company;
11.	declare or pay dividends or declare or make other distributions other than the base dividends; or
12.	adopt or materially deviate from the business plan or budget adopted by the board of directors.
13.	change or revoke the operations committee charter

The warrants are exercisable until 2016 and 2017 at a price of $.04 per share (subject to certain adjustments) and entitle the holder to purchase 1,250,000 shares of the Company’s common stock for each $25,000 of principal amount of Senior Notes. As of October 31, 2012 the Company is authorized to issue 800,000,000 shares of common stock. The investors have entered into an Investors’ Rights Agreement which among other things, provides for board representation, registration rights, and certain provisions regarding future sales of securities by the Company.

In prior rounds of financing, described in Note 5 Debt, the Company issued certain warrants, rights convertible into or exercisable or exchangeable for common stock (collectively the “Derivative Securities”). The Derivative Securities contain certain anti-dilution provisions, which provide for adjustment of the conversion price, exercise price or number of shares issuable, upon the occurrence of certain events. The Company, obtained from most of the holders of the unexpired Derivative Securities, a waiver, except in the case of any capital reorganization, split, combination or subdivision or reclassification, of any anti-dilution adjustments, it may have with respect to the Derivative Securities.

Capital lease

In March 2013, the Company entered into a Kiosk leasing facility with Premium Leasing, LLC of Vestal, New York. The term of the lease agreement is for 60 months and includes a twenty five (25%) percent down payment for each Kiosk leased and a commitment fee of $21,000. The current cost of each kiosk is $5,500. The Company will pay the 25% down payment or $1,375 and the remaining seventy-five (75%) balance shall be paid in monthly installments of $85.82 including interest at nine percent (9%) per annum. As security for each lease, the Company has agreed to issue Premium Leasing its common stock equal to the leased value of kiosks under lease. The common stock will be held in escrow as defined in the agreement. In addition, the company has also granted Premium Leasing three (3) warrants to purchase in the aggregate five million shares of the company’s common stock until March 2018. The warrant to purchase 3,000,000 shares of common stock is immediately exercisable at $.02 per share, with the two (2) remaining warrants, each to purchase 1,000,000 shares of common stock exercisable one (1) year from date of grant, at $.03 and $.04 per share, respectively. As of April 30, 2013 the Company has leased 8 kiosks under this facility.

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Fixed Assets

6 Months Ended

Apr. 30, 2013

Fixed Assets [Abstract]

Fixed Assets

3. Fixed Assets

Furniture and equipment consist of the following:

	April 30,		October 31,
Description	2013		2012
Kiosks	$	721,562	$	677,562
Less: accumulated depreciation		399,388		357,526
	$	322,174	$	320,036

Depreciation expense for the six months ended April 30, 2013 and year ended October 31, 2012 was $41,862 and $234,708 respectively.

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Subsequent Events (Details) (USD $)	6 Months Ended		1 Months Ended		2 Months Ended
	Apr. 30, 2013	Apr. 30, 2012	Jun. 30, 2013 Subsequent Event [Member]	May 31, 2013 Subsequent Event [Member] Former Chief Executive Officer [Member]	Jun. 30, 2013 Subsequent Event [Member] Shareholder [Member]
Subsequent Events (Textual)
Severance				$ 204,996
Term of agreement				Eighteen month
Monthly payment as per agreement				10,000
Term of periodic payment				One-year consulting period of $10,000 per month plus bonuses as defined in the agreement.
Shareholder loan exchange against series of promissory note					120,303.42
Description of maturity of promissory notes					90 days
Interest rate					5.00%
Issuance of common stock, shares			2,500,000
Proceeds from issuance of common stock	$ 45,000		$ 45,000

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Balance Sheets (Parenthetical) (USD $)	Apr. 30, 2013	Oct. 31, 2012
Balance Sheets [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized	5,000,000	5,000,000
Preferred stock, shares issued	120	110
Preferred stock, shares outstanding	120	110
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized	800,000,000	800,000,000
Common stock, shares issued	278,035,802	272,203,802
Common stock, shares outstanding	278,035,802	272,203,802

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Subsequent Events

6 Months Ended

Apr. 30, 2013

Subsequent Events [Abstract]

Subsequent Events

8. Subsequent events

During May 2013, the Company’s chief executive officer resigned from the company and the board of directors. In connection with the resignation, the company entered into an agreement that governs the terms of the chief executive officer’s separation from the Company. Pursuant to the agreement with the former chief executive officer, the Company will pay severance of $204,996 over an eighteen month period commencing immediately after a one-year consulting period of $10,000 per month plus bonuses as defined in the agreement.

In May and June 2013, the Company entered into a series of promissory notes with a significant shareholder, Next Level Partners, pursuant to which the Company, in exchange for loans of $120,303.42. The notes mature in 90 days and bear interest at 5% per annum.

In June 2013, the Company issued 2,500,000 shares of common stock for proceeds of $45,000.

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Statements of Stockholders' Equity (USD $)	Total	Common Stock	Preferred Stock	Additional Paid-in Capital	Accumulated Deficit	Treasury Stock
Beginning Balance at Oct. 31, 2011	$ (908,788)	$ 260,953		$ 18,647,958	$ (19,816,712)	$ (987)
Beginning Balance, shares at Oct. 31, 2011		260,953,819	0
Conversion of notes payable	3,406,500	7,178		3,399,322
Conversion of notes payable, shares		7,177,777	110
Issuance of shares for consulting and equipment rental services	82,472	2,994		79,478
Issuance of shares for consulting and equipment rental services, shares		2,993,775
Issuance of shares for interest	93,443	1,078		92,365
Issuance of shares for interest, shares		1,078,431
Issuance of warrants and options for officer	1,478,825			1,478,825
Issuance of warrants in connections with financing - net	(279,513)			(279,513)
Retained earnings adjustment	(299,802)				(299,802)
Net loss	(3,838,773)				(3,838,773)
Balance at Oct. 31, 2012	(265,636)	272,203		23,418,435	(23,955,287)	(987)
Balance, shares at Oct. 31, 2012		272,203,802	110
Issuance of preferred stock	239,500			239,500
Issuance of preferred stock, shares			10
Issuance of common stock	45,000	2,500		42,500
Issuance of common stock, shares		2,500,000
Issuance of shares for directors fees	66,640	3,332		63,308
Issuance of shares for directors fees, shares		3,332,000
Issuance of warrants and options for officer	41,639			41,639
Net loss	(783,813)				(783,813)
Balance at Apr. 30, 2013	$ (656,670)	$ 278,035		$ 23,805,382	$ (24,739,100)	$ (987)
Balance, shares at Apr. 30, 2013		278,035,802	120

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Balance Sheets (USD $)	Apr. 30, 2013	Oct. 31, 2012
Current assets
Cash	$ 2,282	$ 32,393
Accounts Receivable (net of allowance for doubtful accounts)	42,311	11,121
Total current assets	44,593	43,514
Furniture and equipment, net	322,174	320,036
Other Assets
Deferred leasing costs	19,950
Deposit-Kiosks	60,000	60,000
Security deposits	7,400	7,650
Total other assets	87,350	67,650
Total assets	454,117	431,200
Current liabilities
Accounts payable and accrued expenses - net of long-term	467,099	328,854
Accrued Interest payable (PIK)	105,108	102,547
Preferred dividends payable	146,537	49,382
Deposit on purchase of common stock	157,990
Capital lease payable - net of long-term	6,808
Notes payable	56,383	56,383
Total current liabilities	939,925	537,166
Accounts payable - net of current	144,670	159,670
Capital lease payable - net of current	26,192
Total liabilities	1,110,787	696,836
Stockholders' deficiency
Preferred stock $.001 par value; 5,000,000 shares authorized, 120 and 110 issued and outstanding at April 30, 2013 and October 31, 2012,respectively
Common stock, $.001 par value; 800,000,000 shares authorized, 278,035,802 and 272,203,802 shares issued and outstanding at April 30, 2013 and October 31, 2012, respectively	278,035	272,203
Additional paid-in capital	23,805,382	23,418,435
Deficit	(24,739,100)	(23,955,287)
Less: common stock in Treasury	(987)	(987)
Total stockholders' deficiency	(656,670)	(265,636)
Total liabilities and stockholders' deficiency	$ 454,117	$ 431,200

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Stockholders' Equity (Details) (Warrant [Member], USD $)	6 Months Ended	12 Months Ended
	Apr. 30, 2013	Oct. 31, 2012
Warrant [Member]
Summary of warrant transactions
Outstanding, Beginning Balance	233,269,691	142,107,075
Granted	17,149,500	102,360,795
Exercised
Expired	5,222,704	11,198,179
Outstanding, Ending Balance	245,196,487	233,269,691
Weighted Average Exercise Price, Beginning Balance	$ 0.06	$ 0.13
Weighted Average Exercise Price, Granted	$ 0.03	$ 0.04
Weighted Average Exercise Price, Exercised
Weighted Average Exercise Price, Expired	$ 0.04	$ 0.10
Weighted Average Exercise Price, Ending balance	$ 0.04	$ 0.06

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Income Taxes

6 Months Ended

Apr. 30, 2013

Income Taxes [Abstract]

Income Taxes

7. Income Taxes

We have not filed federal or state tax returns for the years ended October 31, 2004 - 2012. We did not believe that we owed material federal or state taxes for these fiscal years as a result of our operating losses. At April 30, 2013, we had approximately $24 million of net operating losses (“NOL”) carryforwards for federal and state income purposes. These losses are available for future years and expire through 2032. Utilization of these losses may be severely or completely limited if we undergo an ownership change pursuant to Internal Revenue Code Section 382.

Generally accepted accounting principles requires that the tax benefit of net operating losses, temporary differences and credit carryforwards be recorded as an asset to the extent that management assesses that realization is “more likely than not.” Realization of the future tax benefits is dependent on the Company’s ability to generate sufficient taxable income within the carryforward period. Because of our history of operating losses, management has provided a valuation allowance equal to its net deferred tax assets.

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Fixed Assets (Tables)

6 Months Ended

Apr. 30, 2013

Fixed Assets [Abstract]

Summary of furniture and equipment

	April 30,		October 31,
Description	2013		2012
Kiosks	$	721,562	$	677,562
Less: accumulated depreciation		399,388		357,526
	$	322,174	$	320,036

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Commitments

6 Months Ended

Apr. 30, 2013

Commitments [Abstract]

Commitments

6. Commitments

Operating Leases

Real Estate

Until November 30, 2011, we leased 2,061 square feet of office space in Colorado for $3,200 per month. In December 2011, we moved into shared office space, subletting this space for $250 per month on a month to month arrangement. In December 2011, this shared office was closed and the activities were moved and consolidated to the South Carolina office. In November 2011, we leased additional space in South Carolina for our IT and Customer Service department. The lease provides for rent of $1,000 per month plus common area charges until November 2012. In November 2012 the company renewed the lease for an additional 3 years with the first year monthly rent amounting to $1,130 plus common area charges. Our New York headquarters lease is month to month. The total rent expense for these operating leases were approximately $16,130 and $12,804 for the six months ended April 30, 2013 and 2012, respectively.

Equipment

In June 2011, the Company entered into a Master Leasing Agreement with Yellow Box Leasing LLC. The terms of the agreement provide up to $1.25 million in equipment lease financing for Coupon Express Kiosks. The lease provides for the creation of sub-leases for each 25 Kiosks ordered. In September 2011 and in March 2012, the Company received 50 new Kiosks with a value of $ 250,000. Terms of this sub-lease provide for payments of $140/month for each Kiosk over 3 years. However, Yellow box has recently advised the Company that they are presently unable to finance the purchase of additional kiosks.

Minimum rental commitments at October 31, 2012 under all leases having a non-cancelable term of more than one year are shown below:

2013	$	73,968
2014		29,328
	$	103,296

Legal

The Company is involved in a dispute over a services contract. S.O.S. Resources (“SOS”) and its president claim that SOS fully performed under an agreement with the Company and is entitled to receive 3,110,000 shares of our registered common stock, and later asserted that they would seek a sum of $1,191,600 from the Company. The Company believes that SOS and its president did not perform under the contract, and intends to vigorously defend itself against such claim as well as file a claim for fraud against SOS and its president. The Company believes that the suit filed by SOS and its president is without merit; however, we will have to pay costs associated with arbitrating this claim.

The Company has settled an action commenced by the law firm Cozen O’Connor seeking payment of approximately $195,000 in legal fees for services allegedly rendered by the firm in 2007. The Company has agreed to remit the sum of $3,000 per month for thirty (30) months, commencing on August 1, 2012 with a final payment of $114,671 due on January 1, 2015.

A judgement was entered against the company on May 17, 2013 in the amount of $31,269.68 in an action arising out of an arbitration award.

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Organization and Going Concern

6 Months Ended

Apr. 30, 2013

Organization and Going Concern [Abstract]

Organization and Going Concern

1. Organization and Going Concern

Organization

Coupon Express, Inc. (“CE” or the “Company”) was organized under the laws of Nevada in June, 1991. CE provides innovative interactive customer communications systems and applications that support targeted marketing programs with unique point-of-purchase (POP) services and information that serve shoppers and distributors while building loyalty and revenue for the Company’s primary clients. Through our proprietary kiosks, we provide in-store customized couponing, in multiple languages, for immediate impact in regional, independent retailers in the grocery and convenience store industries, enabling retailers to quickly determine ideal price-points for new products and mitigate losses from hard-to-sell items.

Going Concern

Our financial statements have been prepared on the assumption that we will continue as a going concern, which contemplates the continuation of operations, the realization of assets and the liquidation of liabilities in the ordinary course of business, and do not reflect any adjustments that might result from our ability to being unable to continue as a going concern. At April 30, 2013, we had total assets of $454,117 and liabilities of $1,110, 787. Our management is aware that we need to raise additional capital not only to meet our financial obligations, but also to expand our business. These factors cumulatively indicate that there is substantial doubt about our ability to continue as a going concern. The accompanying financial statements do not include any adjustments that might be necessary should we be unable to continue as a going concern.

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Organization and Going Concern (Details) (USD $)	Apr. 30, 2013	Oct. 31, 2012
Organization and Going Concern
Total assets	$ 454,117	$ 431,200
Liabilities	$ 1,110,787	$ 696,836

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Apr. 30, 2013

Summary Of Significant Accounting Policies [Abstract]

Accounting Principles

Accounting Principles

The financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States.

Cash and Cash Equivalents

Cash and Cash Equivalents

We consider all highly liquid interest-earning investments with a maturity of three months or less at the date of purchase to be cash equivalents.

Financial Statement Presentation

Financial Statement Presentation

We have reclassified certain prior-year amounts to conform to the current year presentation.

Loss per Common Share

Loss per Common Share

The Company complies with the accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic loss per common share is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period. The calculation of diluted net loss per share excludes 245,196,487 and 141,460,964 warrants and options outstanding as of April 30, 2013 and 2012 respectively, since their effect is anti-dilutive.

Income Taxes

Income Taxes

In accordance with GAAP, the Company is required to determine whether a tax position of the Company is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The Company files an income tax return in the U.S. federal jurisdiction, and may file income tax returns in various U.S. state and local jurisdictions. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement. De-recognition of a tax benefit previously recognized could result in the Company recording a tax liability that would reduce net assets. This policy also provides guidance on thresholds, measurement, de-recognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition that is intended to provide better financial statement comparability among different entities. It must be applied to all existing tax positions upon initial adoption and the cumulative effect, if any, is to be reported as an adjustment to stockholder's equity as of November 1, 2012.

Based on its analysis, the Company has determined that the adoption of this policy did not have a material impact on the Company's financial statements upon adoption. However, management's conclusions regarding this policy may be subject to review and adjustment at a later date based on factors including, but not limited to, on-going analyses of and changes to tax laws, regulations and interpretations thereof.

Interest and Penalty Recognition on Unrecognized Tax Benefits

Interest and Penalty Recognition on Unrecognized Tax Benefits

We recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. No interest expense or penalties have been recognized for the three months ended April 30, 2013.

Stock-Based Compensation

Stock-Based Compensation

The Company complies with FASB ASC Topic 718 "Compensation - Stock Compensation," which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments. FASB ASC Topic 718 focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. FASB ASC Topic 718 requires an entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award the requisite service period (usually the vesting period). No compensation costs are recognized for equity instruments for which employees do not render the requisite service. The grant-date fair value of employee share options and similar instruments will be estimated using option-pricing models adjusted for the unique characteristics of those instruments (unless observable market prices for the same or similar instruments are available). If an equity award is modified after the grant date, incremental compensation cost will be recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately before the modification.

Valuation of Investments in Securities at Fair Value-Definition and Hierarchy

Valuation of Investments in Securities at Fair Value-Definition and Hierarchy

FASB ASC Topic 820 "Fair Value Measurements and Disclosures" provides a framework for measuring fair value under generally accepted accounting principles in the United States and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (i.e., the "exit price") in an orderly transaction between market participants at the measurement date.

In determining fair value, the Company uses various valuation approaches. In accordance with GAAP, a fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company. Unobservable inputs reflect the Company's assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. FASB ASC Topic 820 establishes a three-tiered fair value hierarchy that prioritizes inputs to valuation techniques used in fair value calculations, as follows:

Level 1 - Valuations based on unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 securities. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these securities does not entail a significant degree of judgment.

Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.

Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

The availability of valuation techniques and observable inputs can vary from security to security and is affected by a wide variety of factors including, the type of security, whether the security is new and not yet established in the marketplace, and other characteristics particular to the transaction. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.

Those estimated values do not necessarily represent the amounts that may be ultimately realized due to the occurrence of future circumstances that cannot be reasonably determined.

Because of the inherent uncertainty of valuation, those estimated values may be materially higher or lower than the values that would have been used had a ready market for the securities existed. Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for securities categorized in Level 3. In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level input that is significant to the fair value measurement.

Fair value is a market-based measure considered from the perspective of a market participant rather than an entity-specific measure. Therefore, even when market assumptions are not readily available, the Company's own assumptions are set to reflect those that market participants would use in pricing the asset or liability at the measurement date. The Company uses prices and inputs that are current as of the measurement date, including periods of market dislocation. In periods of market dislocation, the observability of prices and inputs may be reduced for many securities. This condition could cause a security to be reclassified to a lower level within the fair value hierarchy.

Valuation Techniques

Valuation Techniques

We value investments in securities that are freely tradable and are listed on a national securities exchange or reported on the NASDAQ national market at their last sales price as of the last business day of the year.

Property and Equipment

Property and Equipment

Property and equipment are stated at cost and depreciated using the straight-line method over the estimated life of the asset of 5 years.

Long-Lived Assets

Long-Lived Assets

In accordance with FASB ASC Topic 360 "Property, Plant, and Equipment," the Company records impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying amounts.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

The fair values of the Company's assets and liabilities that qualify as financial instruments under FASB ASC Topic 825, "Financial Instruments," approximate their carrying amounts presented in the accompanying balance sheets at April 30, 2013 and October 31, 2012.

Revenue Recognition

Revenue Recognition.

Online advertising revenue derived from the kiosks and signage will be recognized as revenue as they are displayed. The Company’s current revenue models include a fixed fee plus click charge and a fixed price per store model.

Use of estimates

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities at the date of the financial statements, as well as their related disclosures. Such estimates and assumptions also affect the reported amounts of revenues and expenses during the reporting period. Actual results could significantly differ from those estimates.

Recently Adopted Accounting Pronouncements

Recently Adopted Accounting Pronouncements

There are no recent pronouncements that have a material effect on the Company.

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Fixed Assets (Details Textual) (USD $)	6 Months Ended	12 Months Ended
	Apr. 30, 2013	Oct. 31, 2012
Fixed Assets (Textual)
Depreciation expense	$ 41,862	$ 234,708

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Summary of Significant Accounting Policies (Details)	6 Months Ended
	Apr. 30, 2013	Apr. 30, 2012
Summary of Significant Accounting Policies (Textual)
Estimated useful lives of the asset	5 years.
Warrants and Options [Member]
Summary of Significant Accounting Policies (Textual)
Antidilutive securities excluded from computation of earnings per share	245,196,487	141,460,964

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Document and Entity Information	6 Months Ended
	Apr. 30, 2013	Jun. 07, 2013
Document and Entity Information [Abstract]
Entity Registrant Name	COUPON EXPRESS, INC.
Entity Central Index Key	0000888702
Amendment Flag	false
Current Fiscal Year End Date	--10-31
Document Type	10-Q
Document Period End Date	Apr. 30, 2013
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		278,035,802

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Fixed Assets (Details) (USD $)	Apr. 30, 2013	Oct. 31, 2012
Summary of furniture and equipment
Kiosks	$ 721,562	$ 677,562
Less: accumulated depreciation	399,388	357,526
Total Furniture and equipment	$ 322,174	$ 320,036