8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



                         Date of Report: April 26, 2004
                 Date of earliest event reported: April 26, 2004

                               AXA FINANCIAL, INC.
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             (Exact name of Registrant as specified in its charter)



          Delaware                        1-11166                13-3623351
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(State or other jurisdiction of   (Commission File Number)    (I.R.S. Employer
incorporation or organization)                               Identification No.)



1290 Avenue of the Americas
New York, New York                                                  10104
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(Address of principal executive offices)                         (Zip Code)


                                 (212) 554-1234
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              (Registrant's telephone number, including area code)

                                      None
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             (Former name or address, if changed since last report)






ITEM 9.  REGULATION FD DISCLOSURE

The information provided in connection with Item 9 of this report is being
furnished pursuant to Regulation FD of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"). In accordance with General Instruction B of Form
8-K, the information provided in connection with Item 9 of this report shall not
be deemed to be "filed" for purposes of Section 18 of the Exchange Act or
otherwise subject to the liabilities of that section or Sections 11 and 12(a)
(2) of the Securities Act of 1933, as amended (the "Securities Act"), nor shall
it be deemed incorporated by reference in any filing under the Securities Act.
The furnishing of the information set forth in connection with Item 9 of this
report is not intended to, and does not, constitute a determination or admission
as to the materiality or completeness of such information that is required to be
disclosed solely by Regulation FD.

AXA Financial, Inc. is furnishing its press release dated April 26, 2004. The
press release is attached hereto as Exhibit 99.01.








                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                 AXA FINANCIAL, INC.


Date:  April 26, 2004            By: /s/ Alvin H. Fenichel
                                     ---------------------
                                     Name:   Alvin H. Fenichel
                                     Title: Senior Vice President and Controller





EXHIBIT INDEX

EXHIBIT NUMBER          EXHIBIT DESCRIPTION

99.01

EX-99.01

Contacts:
Investor Relations                                      Media Relations
Kevin Molloy      212-314-2893                          Jeff Tolvin 212-314-2811



            AXA FINANCIAL REPORTS $4.2 BILLION IN LIFE INSURANCE AND
          ANNUITY PREMIUMS AND DEPOSITS(1) AND MUTUAL FUND SALES IN ITS
           FINANCIAL ADVISORY/INSURANCE SEGMENT FOR FIRST QUARTER 2004


         NEW YORK, NY, April 26, 2004 - AXA Financial, Inc., a wholly-owned
subsidiary of AXA (NYSE: AXA), said today that life insurance and annuity
premiums and deposits, and sales of mutual funds in its Financial Advisory
/Insurance segment totaled $4.2 billion for the first quarter 2004.

         AXA Financial said the first quarter 2004 total included $632 million
in total life insurance premiums and deposits, up 5% from $602 million in 2003.
First-year life insurance premiums and deposits increased 26% to $69 million. In
addition, annuity premiums and deposits totaled $2.63 billion as compared to
$2.62 billion last year; and mutual fund sales grew 39% to $942 million as
compared to $679 million a year ago.

         Individual separate account balances at the end of the first quarter
2004 were $49.9 billion, a 6% increase from the balance at December 31, 2003.
The average individual separate account balance during the first quarter 2004
was $48.9 billion, up 53% from $32.0 billion during the first quarter 2003.

         PLEASE NOTE: Premiums and deposits and mutual fund sales of the
Financial Advisory/Insurance segment of AXA Financial are not equal to French
GAAP gross revenues reported by AXA for its U.S. Life & Savings operation
because of various adjustments such as the exclusion of mutual fund sales in AXA
French GAAP gross revenues and the inclusion in AXA French GAAP gross revenues
of group pension and other insurance products premiums and deposits and other
fee revenues.

         A presentation made to analysts today regarding AXA's activities in the
United States, which includes, among other information, the information
mentioned herein, can be found at www.axa.com/default1.asp.


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(1) Excludes group pension and other insurance products premiums and deposits.






         AXA Financial, with approximately $508 billion in assets under
management as of December 31, 2003, is one of the world's premier financial
services organizations through its strong brands: The Equitable Life Assurance
Society of the U.S., AXA Advisors, LLC, Alliance Capital Management, L.P.,
Sanford C. Bernstein and AXA Distributors, LLC. AXA Financial is a member of the
global AXA Group, a worldwide leader in financial protection and wealth
management. AXA's operations are diverse geographically, with major operations
in Western Europe, North America, and the Asia/Pacific region. AXA had $979
billion in assets under management and reported revenues of approximately $81
billion for the full year 2003. The AXA ordinary share is listed and trades
under the symbol AXA on the Paris Stock Exchange. The AXA American Depositary
Share is also listed on the NYSE under the ticker symbol AXA.

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