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RELATED PARTY TRANSACTIONS (Details) - USD ($)		1 Months Ended	3 Months Ended		12 Months Ended
RELATED PARTY TRANSACTIONS (Details) - USD ($)	May 04, 2022	Oct. 31, 2013	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021	Dec. 31, 2009	Jan. 31, 2007	Mar. 31, 2006
Related Party Transaction [Line Items]
Reimbursement Agreements termination notice period			90 days
Conversion ratio, outstanding principal amount per share of common stock issued (in dollars per share)						$ 5.21
Number of days demand registration may be postponed			30 days
Products Corporation
Related Party Transaction [Line Items]
Percentage of voting capital stock			66.00%
Registration Rights Agreement \| 2003 Equity Rights Offering
Related Party Transaction [Line Items]
Equity right offering value		$ 50,000,000
Registration Rights Agreement \| 2006 Equity Rights Offering
Related Party Transaction [Line Items]
Equity right offering value								$ 110,000,000
Registration Rights Agreement \| 2007 Equity Rights Offering
Related Party Transaction [Line Items]
Equity right offering value							$ 100,000,000
Class A Common Stock
Related Party Transaction [Line Items]
Shares converted in Offering		3,125,000				9,336,905
Percentage ownership of outstanding common stock			85.20%
MacAndrews & Forbes \| Reimbursements, D&O Insurance Program
Related Party Transaction [Line Items]
Payments to related party			$ 0		$ 1,300,000
Payable to related party			300,000
MacAndrews & Forbes \| Reimbursements
Related Party Transaction [Line Items]
Payable to related party			100,000
Related party expenses			100,000
Related party income				$ 100,000
Receivable from related party					100,000
Majority Shareholder \| Related party expense, other advertising coupon redemption and raw material supply
Related Party Transaction [Line Items]
Payments to related party			100,000	100,000
Payable to related party			100,000		500,000
Related party expenses			3,600,000	$ 2,500,000
Majority Shareholder \| Related party expense, coupon redemption services
Related Party Transaction [Line Items]
Payable to related party			$ 1,900,000		$ 4,200,000
Mr. Beattie \| 2020 Consulting Agreement \| Subsequent Event
Related Party Transaction [Line Items]
Annual consulting fee	$ 250,000