8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):
June 27, 2006

THE CHEESECAKE FACTORY INCORPORATED
(Exact Name of Registrant as Specified in its Charter)
Delaware	0-20574	51-0340466
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)
26901 Malibu Hills Road Calabasas Hills, California 91301
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code: (818) 871-3000
Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

SECTION 8 – OTHER EVENTS

ITEM 8.01     OTHER EVENTS

          In a press release dated June 27, 2006, The Cheesecake Factory Incorporated announced the opening of its 106^th and 107^th Cheesecake Factory restaurants in Cherry Hill, New Jersey and Huntington Beach, California, respectively, on June 26, 2006. 

          In addition, the Company also provided its expectations for the second quarter of fiscal 2006 in light of the macro trends impacting the restaurant industry.  The Company expects flat to slightly negative comparable sales and an approximate 12% increase in revenues for the second quarter of fiscal 2006.

SECTION 9 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(d)	Exhibits
	99.1	Press release dated June 27, 2006 entitled, “The Cheesecake Factory Announces New Restaurant Openings.”

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:  June 27, 2006	THE CHEESECAKE FACTORY INCORPORATED
	By:	/s/ MICHAEL J. DIXON
		Michael J. Dixon
		Senior Vice President and Chief Financial Officer

EXHIBIT INDEX

Exhibit	Description
99.1	Press release dated June 27, 2006 entitled, “The Cheesecake Factory Announces New Restaurant Openings.”

EX-99.1

EXHIBIT 99.1

PRESS RELEASE

THE CHEESECAKE FACTORY ANNOUNCES
NEW RESTAURANT OPENINGS
Company Also Provides Expectations For Second Quarter Fiscal 2006

FOR IMMEDIATE RELEASE	CONTACT:  JILL PETERS
	(818) 871-3000

          Calabasas Hills, CA – June 27, 2006 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the opening of its 106^th and 107^th Cheesecake Factory restaurants at the Marketplace at Garden State Park in Cherry Hill, New Jersey and the Bella Terra Mall in Huntington Beach, California, respectively, on June 26, 2006.  The restaurants contain approximately 10,250 square feet and 285 seats at the Cherry Hill location, and approximately 10,000 square feet and 285 seats at the Huntington Beach location.

          In addition to announcing its new restaurant openings, the Company also provided its expectations for the second quarter of fiscal 2006 in light of the macro trends impacting the restaurant industry.  The Company expects flat to slightly negative comparable sales and an approximate 12% increase in revenues for the second quarter of fiscal 2006.

About The Cheesecake Factory Incorporated

          The Cheesecake Factory Incorporated operates 107 upscale, casual dining restaurants under The Cheesecake Factory® name that offer an extensive menu of more than 200 items with an average check of approximately $17.00.  The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors.  Additionally, the Company operates seven upscale, casual dining restaurants under the Grand Lux Cafe® name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe® name. For more information about The Cheesecake Factory Incorporated, please visit thecheesecakefactory.com.

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The Cheesecake Factory Incorporated

26901 Malibu Hills Road, Calabasas Hills, CA 91301 • Telephone (818) 871-3000 • Fax (818) 871-3100