8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): October 6, 2005

THE CHEESECAKE FACTORY INCORPORATED
(Exact Name of Registrant as Specified in its Charter)

Delaware	0-20574	51-0340466
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)
26950 Agoura Road Calabasas Hills, California		91301
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (818) 871-3000

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

SECTION 8 – OTHER EVENTS

ITEM 8.01     OTHER EVENTS

          In a press release dated October 6, 2005, The Cheesecake Factory Incorporated announced that it appointed Jill Peters to the newly created position of Vice President of Investor Relations.  A copy of the press release is attached as Exhibit 99.1.

SECTION 9 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

     (c)     Exhibits

99.1 Press release dated October 6, 2005 entitled, “THE CHEESECAKE FACTORY APPOINTS VICE PRESIDENT OF INVESTOR RELATIONS.”

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:     October 6, 2005	THE CHEESECAKE FACTORY INCORPORATED
	By:	/s/ Michael J. Dixon
		Michael J. Dixon
		Senior Vice President and Chief Financial Officer

EXHIBIT INDEX

Exhibit	Description
99.1	Press release dated October 6, 2005 entitled, “THE CHEESECAKE FACTORY APPOINTS VICE PRESIDENT OF INVESTOR RELATIONS.”

EX-99.1

EXHIBIT 99.1

PRESS RELEASE

THE CHEESECAKE FACTORY APPOINTS VICE PRESIDENT
OF INVESTOR RELATIONS

FOR IMMEDIATE RELEASE	CONTACT:  JILL PETERS
	(818) 871-3000

          Calabasas Hills, CA October 6, 2005 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the appointment of Jill Peters to the newly created position of Vice President of Investor Relations.  In this role, Ms. Peters will be responsible for the Company’s investor relations strategies and policies, and overseeing its investor relations program.  Ms. Peters will be a primary contact for analysts and investors on behalf of the Company.

          “We are delighted to have Jill as a member of The Cheesecake Factory team,” commented David Overton, Chairman and CEO. “Jill brings a wealth of knowledge and experience, and will be a great asset in developing the world-class investor relations program that both we and our investors expect.”

          Prior to joining The Cheesecake Factory, Ms. Peters was a Senior Vice President with the Financial Relations Board, a leading investor relations consulting firm, and held accounting and corporate finance roles for several publicly traded companies earlier in her career.  Ms. Peters obtained a M.B.A. in Finance from The Anderson School at UCLA and a B.A. in Economics from UCLA.

About The Cheesecake Factory

          The Cheesecake Factory Incorporated operates 96 upscale, casual dining restaurants under The Cheesecake Factory® name that offer an extensive menu of more than 200 items with an average check of approximately $16.60.  The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors.  Additionally, the Company operates five upscale casual dining restaurants under the Grand Lux Cafe® name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe® name.

          For more information about The Cheesecake Factory Incorporated, please visit www.thecheesecakefactory.com.

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The Cheesecake Factory Incorporated

26950 Agoura Road, Calabasas Hills, CA 91301 • Telephone (818) 871-3000 • Fax (818) 871-3100