8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):
September 13, 2005

THE CHEESECAKE FACTORY INCORPORATED
(Exact Name of Registrant as Specified in its Charter)

Delaware	0-20574	51-0340466
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)
26950 Agoura Road Calabasas Hills, California 91301
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code:
(818) 871-3000
Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

SECTION 7 – REGULATION FD

ITEM 7.01   REGULATION FD DISCLOSURE

          In a press release dated September 13, 2005, The Cheesecake Factory Incorporated announced that Company management will present at two investment conferences in September:  Bank of America 35^th Annual Investment Conference on September 20, 2005 and the 2005 RBC Capital Markets Consumer Conference on September 29, 2005.   A copy of the press release is attached as Exhibit 99.1.

SECTION 9 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01   FINANCIAL STATEMENTS AND EXHIBITS

   (c)  Exhibits

          99.1     Press release dated September 13, 2005 entitled “The Cheesecake Factory to Present at Investment Conferences in September.”

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:  September 13, 2005	THE CHEESECAKE FACTORY INCORPORATED
	By:	/s/ MICHAEL J. DIXON
		Michael J. Dixon
		Senior Vice President and Chief Financial Officer

EXHIBIT INDEX

Exhibit	Description
99.1	Press Release dated September 13, 2005 entitled “The Cheesecake Factory to Present at Investment Conferences in September.”

EX-99.1

EXHIBIT 99.1

PRESS RELEASE

THE CHEESECAKE FACTORY TO PRESENT
AT INVESTMENT CONFERENCES IN SEPTEMBER

FOR IMMEDIATE RELEASE	CONTACT:   JANE VALLAIRE
	(818) 871-3000

          Calabasas Hills, CA September 13, 2005 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) will be presenting at two investment conferences in September.  The dates and times of the presentations are as follows:

• September 20, 2005 – 1:00 p.m. Eastern Time:  Bank of America 35^th Annual Investment Conference (San Francisco).

• September 29, 2005 – 1:00 p.m. Eastern Time:  2005 RBC Capital Markets Consumer Conference (Orlando).

          Investors may listen to the presentations live through the Internet by selecting the “Audio Webcasts” option under the “Investor” section of the Company’s website located at http://www.thecheesecakefactory.com.  An archived webcast will be available for two weeks following the September 20 presentation and thirty days following the September 29 presentation.

          The Cheesecake Factory Incorporated operates 96 upscale, casual dining restaurants under The Cheesecake Factory® name that offer an extensive menu of more than 200 items with an average check of approximately $16.60.  The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors.  Additionally, the Company operates five upscale casual dining restaurants under the Grand Lux Cafe® name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe® name.

The Cheesecake Factory Incorporated
26950 Agoura Road, Calabasas Hills, CA 91301  •  Telephone (818) 871-3000  •  Fax (818) 871-3100