0001179110-11-011949.txt : 20110809 0001179110-11-011949.hdr.sgml : 20110809 20110809175502 ACCESSION NUMBER: 0001179110-11-011949 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110808 FILED AS OF DATE: 20110809 DATE AS OF CHANGE: 20110809 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SIMON HERBERT CENTRAL INDEX KEY: 0001235745 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-20574 FILM NUMBER: 111022130 MAIL ADDRESS: STREET 1: 115 W WASHINGTON ST CITY: INDIANAPOLIS STATE: IN ZIP: 46204 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: CHEESECAKE FACTORY INC CENTRAL INDEX KEY: 0000887596 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 510340466 STATE OF INCORPORATION: DE FISCAL YEAR END: 1230 BUSINESS ADDRESS: STREET 1: 26901 MALIBU HILLS RD CITY: CALABASAS HILLS STATE: CA ZIP: 91301 BUSINESS PHONE: 818 871-8342 MAIL ADDRESS: STREET 1: 26901 MALIBU HILLS RD CITY: CALABASAS HILLS STATE: CA ZIP: 91301 FORMER COMPANY: FORMER CONFORMED NAME: CHEESECAKE FACTORY INCORPORATED DATE OF NAME CHANGE: 19930328 4 1 edgar.xml FORM 4 - X0304 4 2011-08-08 0 0000887596 CHEESECAKE FACTORY INC CAKE 0001235745 SIMON HERBERT PO BOX 7033 INDIANAPOLIS IN 46207-7033 1 0 0 0 Common stock 2011-08-08 4 P 0 25000 25.65 A 50000 I By Trust Held by the Herbert Simon Revocable Trust of which the reporting person is trustee. Herbert Simon by Debby Zurzolo, his attorney in fact 2011-08-09