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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001179110-04-009252.txt : 20040429
<SEC-HEADER>0001179110-04-009252.hdr.sgml : 20040429
<ACCEPTANCE-DATETIME>20040429200615
ACCESSION NUMBER:		0001179110-04-009252
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040427
FILED AS OF DATE:		20040429

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INCORPORATED
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1229

	BUSINESS ADDRESS:	
		STREET 1:		26950 AGOURA RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		8188809323

	MAIL ADDRESS:	
		STREET 1:		26950 AGOURA RD
		STREET 2:		26950 AGOURA RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DEITCHLE GERALD W
		CENTRAL INDEX KEY:			0001189274

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-20574
		FILM NUMBER:		04767061

	BUSINESS ADDRESS:	
		STREET 1:		26950 AGOURA ROAD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		8188713000
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>FORM 4 -
<TEXT>
<XML>
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<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-04-27</periodOfReport>

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    <issuer>
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        <issuerName>CHEESECAKE FACTORY INCORPORATED</issuerName>
        <issuerTradingSymbol>CAKE</issuerTradingSymbol>
    </issuer>

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            <rptOwnerName>DEITCHLE GERALD W</rptOwnerName>
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            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CALABASAS HILLS</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>91301</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>1</isOther>
            <officerTitle></officerTitle>
            <otherText>Former President</otherText>
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                <transactionPricePerShare>
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            <securityTitle>
                <value>Common Stock</value>
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            <transactionDate>
                <value>2004-04-27</value>
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            <transactionAmounts>
                <transactionShares>
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            <securityTitle>
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                <value>30.000</value>
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                <transactionFormType>4</transactionFormType>
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            <transactionAmounts>
                <transactionShares>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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            <exerciseDate>
                <value>2004-02-06</value>
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            <expirationDate>
                <value>2013-02-06</value>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
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                    <value>500</value>
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                    <value>0</value>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Non-qualified Stock Option (Right to Buy)</value>
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            <conversionOrExercisePrice>
                <value>33.600</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-04-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>16000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-02-27</value>
            </exerciseDate>
            <expirationDate>
                <value>2012-02-27</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>16000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">7,500 shares are held by Gerald and Sandra Deitchle, trustees for the Deitchle Family Trust.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Jane Vallaire, Attorney-in-Fact</signatureName>
        <signatureDate>2004-04-29</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----