Exhibit 24

POWER OF ATTORNEY
	Know all by these presents, that the undersigned
hereby constitutes and appoints each of Debby Zurzolo
and Jane Vallaire, signing singly, the undersigned's
true and lawful attorney-in-fact to:
(1)	execute for and on behalf of the
undersigned, in the undersigned's capacity
as an officer and/or director of The
Cheesecake Factory Incorporated (the
'Company'), Forms 3, 4, and 5 in accordance
with Section 16(a) of the Securities
Exchange Act of 1934 and the rules
thereunder.
(2)	do and perform any and all acts for and on
behalf of the undersigned which may be
necessary or desirable to complete and
execute any such Form 3, 4 and 5, complete
and execute any amendment or amendments
thereto, and timely file such form with the
United States Securities and Exchange
Commission and any stock exchange or similar
authority; and
(3)	take any other action of any type whatsoever
in connection with the foregoing which, in
the opinion of such attorney-in-fact, may be
of benefit to, in the best interest of, or
legally required by, the undersigned, it
being understood that the documents executed
by such attorney-in-fact on behalf of the
undersigned pursuant to this Power of
Attorney shall be in such form and shall
contain such terms and conditions as such
attorney-in-fact may approve in such
attorney-in-fact's discretion.
	The undersigned hereby grants to each such
attorney-in-fact full power and authority to do and
perform any and every act and thing whatsoever
requisite, necessary, or proper to be done in the
exercise of any of the rights and powers herein
granted, as fully to all intents and purposes as the
undersigned might or could do it personally present,
with full power of substitution or revocation, hereby
ratifying and confirming all that such attorney-in-
fact, or such attorney-in-fact's substitute or
substitutes, shall lawfully do or cause to be done by
virtue of this power of attorney and the rights and
powers herein granted  The undersigned acknowledges
that the foregoing attorneys-in-fact, in serving in
such capacity at the request of the undersigned, are
not assuming, nor is the Company assuming, and of the
undersigned's responsibilities to comply with Section
16 of the Securities Exchange Act of 1934.
	This Power of Attorney shall remain in full force
and effect until the undersigned is no longer required
to file Forms 3, 4, and 5 with respect to the
undersigned's holdings of and transaction in
securities issued by the Company, unless earlier
revoked by the undersigned in a signed writing
delivered to the foregoing attorneys-in-fact.
	IN WITNESS WHEREOF, the undersigned has caused
this Power of Attorney to be executed as of this 4th
day of March, 2003.


/s/ Karl L. Matthies
Signature


Karl L. Matthies
Print Name



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