UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):
March 16, 2005

THE CHEESECAKE FACTORY INCORPORATED
(Exact Name of Registrant as Specified in its Charter)

Delaware
(State or other jurisdiction
of incorporation)

0-20574
(Commission File Number)

51-0340466
(IRS Employer Identification No.)

26950 Agoura Road
Calabasas Hills, California 91301
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:
(818) 871-3000

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14.d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))

SECTION 8 – OTHER EVENTS

ITEM 8.01 OTHER EVENTS

On March 16, 2005, The Cheesecake Factory Incorporated announced the opening of its newest restaurant in Jacksonville, Florida. A copy of the press release is attached as Exhibit 99.1.

SECTION 9.0 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

(c)

Exhibits

99.1

Press release dated March 16, 2005 entitled “The Cheesecake Factory Opens in Jacksonville, Florida”.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: March 16, 2005	THE CHEESECAKE FACTORY INCORPORATED
		By: /s/ MICHAEL J. DIXON ————————————————————— Michael J. Dixon Senior Vice President and Chief Financial Officer

EXHIBIT INDEX

Exhibit		Description

99.1		Press Release dated March 16, 2005 entitled “The Cheesecake Factory Opens in Jacksonville, Florida”.

THE CHEESECAKE FACTORY OPENS
IN JACKSONVILLE, FLORIDA

FOR IMMEDIATE RELEASE

CONTACT: JANE VALLAIRE
(818) 871-3000

Calabasas Hills, CA March 16, 2005 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) announces the opening of its newest Cheesecake Factory® restaurant on March 15, 2005 at St. Johns Town Center in Jacksonville, Florida. The restaurant contains approximately 10,300 square feet and 290 seats.

The Cheesecake Factory Incorporated operates 89 upscale, casual dining restaurants under The Cheesecake Factory® name that offer an extensive menu of more than 200 items with an average check of approximately $16.60. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates five upscale casual dining restaurants under the Grand Lux Cafe® name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest®family entertainment center in Orlando, Florida; and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe® name.

The Cheesecake Factory Incorporated
26950 Agoura Road, Calabasas Hills, CA 91301 • Telephone (818) 871-3000 • Fax (818) 871-3100


	EXHIBIT 99.1

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549