Exhibit 99.1

  The Cheesecake Factory Receives Notice of Potential Delisting from
                Nasdaq Due to Late Filing of Form 10-K

              Company to File Form 10-K on April 4, 2005

   CALABASAS HILLS, Calif.--April 4, 2005--The Cheesecake Factory
Incorporated (Nasdaq:CAKE) today announced that on April 1, 2005, the
Company received notice from the Nasdaq Stock Market that it is not in
compliance with Nasdaq Marketplace Rule 4310(c)(14) due to a filing
delinquency of its Annual Report on Form 10-K with the Securities and
Exchange Commission. Due to this delinquency, the Company's securities
face potential delisting from the Nasdaq Stock Market at the opening
of business on April 12, 2005 should the Company remain delinquent at
that time. Also, as a result of the filing delinquency, should the
Company remain delinquent on April 4, 2005, the Company's trading
symbol for its securities will be changed from "CAKE" to "CAKEE" at
the opening of business on April 5, 2005.
   The Company is filing its Annual Report on Form 10-K with the
Securities and Exchange Commission on April 4, 2005.

   This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by forward-looking statements. Investors are cautioned that
forward-looking statements are not guarantees of future performance
and that undue reliance should not be placed on such statements.
Forward-looking statements speak only as of the dates on which they
were made. The Company undertakes no obligation to update publicly or
revise any forward-looking statements or to make any other
forward-looking statements, whether as a result of new information,
future events or otherwise unless required to do so by the securities
laws. Investors are referred to the full discussion of risks and
uncertainties associated with forward-looking statements contained in
the Company's filings with the Securities and Exchange Commission.

   The Cheesecake Factory Incorporated operates 92 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.60. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000