8-K

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ___________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                  March 2, 2005


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


          Delaware                0-20574                      51-0340466
 (State or other jurisdiction   (Commission File Number)     (IRS Employer
      of incorporation)                                   Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act
     (17 CFR 230.425)
|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)
|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))
|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01     REGULATION FD DISCLOSURE

     On March 2, 2005, The Cheesecake Factory Incorporated issued a press
release announcing that Cheryl Slomann, the Company's controller, has been
appointed as Chief Accounting Officer. A copy of the press release is attached
as Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(c)      Exhibits

           99.1     Press release dated March 2, 2005 entitled "The Cheesecake
Factory Appoints Chief Accounting Officer".

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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    March 2, 2005          THE CHEESECAKE FACTORY INCORPORATED



                                   By:  /s/ MICHAEL J. DIXON
                                        ----------------------------------------
                                        Michael J. Dixon
                                        Senior Vice President and Chief
                                        Financial Officer


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                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    -------------------------------------------------------
        99.1             Press Release dated March 2, 2005 entitled "The
                         Cheesecake Factory Appoints Chief Accounting Officer".

                                       4

EX-99.1

                                                                    Exhibit 99.1

The Cheesecake Factory Appoints Chief Accounting Officer

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--March 2, 2005--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) has appointed Cheryl
Slomann as Chief Accounting Officer. Ms. Slomann will be responsible
for overseeing the internal control functions and accounting
operations. She also will have oversight responsibility for fulfilling
financial reporting requirements to management, the Securities and
Exchange Commission and other regulatory agencies. Ms. Slomann has
served as the Company's controller since April 2004.
    "Cheryl has done an excellent job since joining our Company," said
Michael Dixon, the Company's Chief Financial Officer and Senior Vice
President. "We are happy to recognize her increased role and
responsibility in our internal control and financial reporting efforts
with the chief accounting officer designation." "I look forward to the
challenge of my expanded responsibilities and continuing to work with
Mike and the Cheesecake Factory financial team," added Ms. Slomann.
    The Cheesecake Factory Incorporated operates 88 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.60. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000