Exhibit 99.1

   The Cheesecake Factory to Present at the Bear Stearns Conference

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--March 1, 2005--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will be presenting at
the Bear Stearns Eleventh Annual Retail, Restaurants & Apparel
Conference in New York on Tuesday, March 8, 2005 at 11:15 a.m. Eastern
Time. Investors may listen to the presentation live through the
Internet by selecting the "Audio Webcasts" option under the "Investor"
section of the Company's Web site located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available for thirty days following the presentation.
    The Cheesecake Factory Incorporated operates 88 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.60. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

    CONTACT: Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000