8-K

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                February 9, 2005


                       THE CHEESECAKE FACTORY INCORPORATED
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             (Exact Name of Registrant as Specified in its Charter)


          Delaware                     0-20574               51-0340466
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(State or other jurisdiction  (Commission File Number)     (IRS Employer
     of incorporation)                                   Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act
   (17 CFR 230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))


|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01     REGULATION FD DISCLOSURE

     On February 9, 2005, The Cheesecake Factory Incorporated issued a press
release announcing that Company management will present at the Smith Barney
Citigroup Small & Mid-Cap Conference in Las Vegas on February 17, 2005. A copy
of the press release is attached as Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(c)      Exhibits

     99.1 Press release dated February 9, 2005 entitled "The Cheesecake Factory
to Present at the Smith Barney Citigroup Conference".



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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    February 9, 2005             THE CHEESECAKE FACTORY INCORPORATED



                                         By:  /s/ MICHAEL J. DIXON
                                              --------------------------------
                                              Michael J. Dixon
                                              Senior Vice President
                                              and Chief Financial Officer


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                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    ------------------------------------------------------
        99.1             Press Release dated January 4, 2005 entitled
                         "The Cheesecake Factory to Present at the
                         Smith Barney Citigroup Conference".


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EX-99.1

                                                                    Exhibit 99.1

The Cheesecake Factory to Present at the Smith Barney Citigroup Conference

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Feb. 9, 2005--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will be presenting at
the Smith Barney Citigroup Small & Mid-Cap Conference in Las Vegas on
Thursday, February 17, 2005 at 2:25 p.m. Pacific Time. Investors may
listen to the presentation live through the Internet by selecting the
"Audio Webcasts" option under the "Investor" section of the Company's
website located at http://www.thecheesecakefactory.com. An archived
webcast will also be available for thirty days following the
presentation.
    The Cheesecake Factory Incorporated operates 87 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.60. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000