8-K

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                 January 4, 2005


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


         Delaware                        0-20574                 51-0340466
(State or other jurisdiction    (Commission File Number)        (IRS Employer
      of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

              Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01 REGULATION FD DISCLOSURE

     On January 4, 2005, The Cheesecake Factory Incorporated issued a press
release announcing that Company management will present at the SG Cowen & Co.
Consumer Conference in New York on January 11, 2005. A copy of the press release
is attached as Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

     (c)  Exhibits

     99.1 Press release dated January 4, 2005 entitled "The Cheesecake Factory
          to Present at the SG Cowen Consumer Conference".





                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date: January 4, 2005                        THE CHEESECAKE FACTORY INCORPORATED



                                             By: /s/ MICHAEL J. DIXON
                                                 -------------------------------
                                                 Michael J. Dixon
                                                 Senior Vice President and Chief
                                                 Financial Officer





                                  EXHIBIT INDEX

 Exhibit      Description
- ---------     ------------------------------------------------------------------
  99.1        Press Release dated January 4, 2005 entitled "The Cheesecake
              Factory to Present at the SG Cowen Consumer Conference".

EX-99.1

                                                                    Exhibit 99.1

     The Cheesecake Factory to Present at the SG Cowen Consumer Conference

     CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 4, 2005--The Cheesecake
Factory Incorporated (Nasdaq:CAKE) will be presenting at the SG Cowen & Co.
Consumer Conference in New York on Tuesday, January 11, 2005 at 11:00 a.m.
Eastern Time. Investors may listen to the presentation live through the Internet
by selecting the "Audio Webcasts" option under the "Investor" section of the
Company's website located at http://www.thecheesecakefactory.com. An archived
webcast will also be available for thirty days following the presentation.
     The Cheesecake Factory Incorporated operates 87 upscale, casual dining
restaurants under The Cheesecake Factory(R) name that offer an extensive menu of
more than 200 items with an average check of approximately $16.09. The Company
also operates a bakery production facility that produces over 50 varieties of
quality cheesecakes and other baked products for the Company's restaurants and
for other leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining restaurants under
the Grand Lux Cafe(R) name in Los Angeles, Chicago, Las Vegas and Dallas; one
self-service, limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment center in
Orlando, Florida; and licenses three bakery cafe outlets to another foodservice
operator under The Cheesecake Factory Bakery Cafe(R) name.


     CONTACT: The Cheesecake Factory Incorporated
              Jane Vallaire, 818-871-3000