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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                November 19, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


         Delaware                    0-20574                   51-0340466
(State or other jurisdiction  (Commission File Number)       (IRS Employer
    of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
    Exchange Act (17 CFR 240.14.d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
    Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01  REGULATION FD DISCLOSURE

     On November 19, 2004, The Cheesecake  Factory  Incorporated  issued a press
release  announcing that Company  management will present at the Nasdaq Consumer
and  Financials  Forum in London.  A copy of the press  release is  attached  as
Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01  FINANCIAL STATEMENTS AND EXHIBITS

(c)      Exhibits

         99.1     Press release dated November 19, 2004 entitled "The Cheesecake
Factory to Present at Nasdaq Consumer and Financials Forum".






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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
    Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    November 19, 2004       THE CHEESECAKE FACTORY INCORPORATED



                                 By:  /s/ MICHAEL J. DIXON
                                    ---------------------------------------
                                       Michael J. Dixon
                                       Senior Vice President and
                                       Chief Financial Officer






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                                  EXHIBIT INDEX

      Exhibit            Description
---------------------    -------------------------------------------------------
       99.1              Press Release dated November 19, 2004 entitled "The
                         Cheesecake Factory to Present at Nasdaq Consumer and
                         Financials Forum".








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