8-K

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                November 19, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


         Delaware                    0-20574                   51-0340466
(State or other jurisdiction  (Commission File Number)       (IRS Employer
    of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
    Exchange Act (17 CFR 240.14.d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
    Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01  REGULATION FD DISCLOSURE

     On November 19, 2004, The Cheesecake  Factory  Incorporated  issued a press
release  announcing that Company  management will present at the Nasdaq Consumer
and  Financials  Forum in London.  A copy of the press  release is  attached  as
Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01  FINANCIAL STATEMENTS AND EXHIBITS

(c)      Exhibits

         99.1     Press release dated November 19, 2004 entitled "The Cheesecake
Factory to Present at Nasdaq Consumer and Financials Forum".






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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
    Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    November 19, 2004       THE CHEESECAKE FACTORY INCORPORATED



                                 By:  /s/ MICHAEL J. DIXON
                                    ---------------------------------------
                                       Michael J. Dixon
                                       Senior Vice President and
                                       Chief Financial Officer






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                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    -------------------------------------------------------
       99.1              Press Release dated November 19, 2004 entitled "The
                         Cheesecake Factory to Present at Nasdaq Consumer and
                         Financials Forum".








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EX-99.1

                                                                    EXHIBIT 99.1

The Cheesecake Factory to Present at Nasdaq Consumer and Financials
Forum

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 19, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will be presenting at
the Nasdaq Consumer and Financials Forum in London on Friday, December
3, 2004 at 3:00 a.m. Pacific Time. Investors may listen to the
presentation live through the Internet by selecting the "Audio
Webcasts" option under the "Investor" section of the Company's website
located at http://www.thecheesecakefactory.com. An archived webcast
will also be available for thirty days following the presentation.

    The Cheesecake Factory Incorporated operates 87 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates four upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago,
Las Vegas and Dallas; one self-service, limited menu "express"
foodservice operation under The Cheesecake Factory Express(R) mark
inside the DisneyQuest(R) family entertainment center in Orlando,
Florida; and licenses three bakery cafe outlets to another foodservice
operator under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000