8-K

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ___________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                November 12, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


        Delaware                        0-20574                 51-0340466
(State or other jurisdiction     (Commission File Number)      (IRS Employer
     of incorporation)                                       Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act
     (17 CFR 230.425)
|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)
|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))
|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 - REGULATION FD

ITEM 7.01   REGULATION FD DISCLOSURE

     On November 12, 2004, The Cheesecake Factory Incorporated issued a press
release announcing that Company management will present at the Oppenheimer
Restaurant Conference. A copy of the press release is attached as Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01   FINANCIAL STATEMENTS AND EXHIBITS

(c) Exhibits

    99.1   Press release dated November 12, 2004 entitled "The Cheesecake
Factory to Present at the Oppenheimer Restaurant Conference".




                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    November 12, 2004                  THE CHEESECAKE FACTORY INCORPORATED



                                            By:  /s/ MICHAEL J. DIXON
                                               ---------------------------------
                                                 Michael J. Dixon
                                                 Senior Vice President and Chief
                                                 Financial Officer



                                  EXHIBIT INDEX

   Exhibit        Description
- -------------    ---------------------------------------------------------------
    99.1         Press Release dated November 12, 2004 entitled "The Cheesecake
                 Factory to Present at the Oppenheimer Restaurant Conference".

EX-99.1

                                                                    Exhibit 99.1

   The Cheesecake Factory to Present at the Oppenheimer Restaurant Conference

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 12, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will be presenting at
the Oppenheimer Restaurant Conference in Dallas on Tuesday, November
16, 2004 at 8:30 a.m. Central Time. Investors may listen to the
presentation live through the Internet by selecting the "Audio
Webcasts" option under the "Investor" section of the Company's website
located at http://www.thecheesecakefactory.com. An archived webcast
will also be available for thirty days following the presentation.
    The Cheesecake Factory Incorporated operates 86 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates four upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago,
Las Vegas and Dallas; one self-service, limited menu "express"
foodservice operation under The Cheesecake Factory Express(R) mark
inside the DisneyQuest(R) family entertainment center in Orlando,
Florida; and licenses three bakery cafe outlets to another foodservice
operator under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000