-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, VrN5J3f1UxhpVzLgbszh5suLH/sXKxyLpDSXNxMy2JekpoJM5AIW+fpIN5PLGlhb mS+gN5tBchLDLcajXe+2iw== 0001157523-04-008878.txt : 20040930 0001157523-04-008878.hdr.sgml : 20040930 20040929205552 ACCESSION NUMBER: 0001157523-04-008878 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20040929 ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20040930 DATE AS OF CHANGE: 20040929 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CHEESECAKE FACTORY INCORPORATED CENTRAL INDEX KEY: 0000887596 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 510340466 STATE OF INCORPORATION: DE FISCAL YEAR END: 1229 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-20574 FILM NUMBER: 041053931 BUSINESS ADDRESS: STREET 1: 26950 AGOURA RD CITY: CALABASAS HILLS STATE: CA ZIP: 91301 BUSINESS PHONE: 8188809323 MAIL ADDRESS: STREET 1: 26950 AGOURA RD STREET 2: 26950 AGOURA RD CITY: CALABASAS HILLS STATE: CA ZIP: 91301 8-K 1 a4730705.txt CHEESECAKE ================================================================================ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ------------------- FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): September 29, 2004 THE CHEESECAKE FACTORY INCORPORATED (Exact Name of Registrant as Specified in its Charter) Delaware 0-20574 51-0340466 (State or other jurisdiction (Commission File Number) (IRS Employer of incorporation) Identification No.) 26950 Agoura Road Calabasas Hills, California 91301 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: (818) 871-3000 Not Applicable (Former name or former address, if changed since last report) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): |_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b)) |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) ================================================================================ SECTION 7 - REGULATION FD ITEM 7.01 REGULATION FD DISCLOSURE On September 29, 2004, The Cheesecake Factory Incorporated issued a press release announcing that Company management will present at the RBC Capital Markets Consumer Conference. A copy of the press release is attached as Exhibit 99.1. SECTION 8 - OTHER EVENTS ITEM 8.01 OTHER EVENTS On September 29, 2004, The Cheesecake Factory Incorporated announced the opening of two new restaurants. A copy of the press release is attached as Exhibit 99.1. SECTION 9.0 - FINANCIAL STATEMENTS AND EXHIBITS ITEM 9.1 FINANCIAL STATEMENTS AND EXHIBITS (c) Exhibits 99.1 Press release dated September 29, 2004 entitled "The Cheesecake Factory Announces New Restaurant Openings; Management to Present at the RBC Capital Markets Consumer Conference". 2 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: September 29, 2004 THE CHEESECAKE FACTORY INCORPORATED By: /s/ MICHAEL J. DIXON ------------------------------- Michael J. Dixon Senior Vice President and Chief Financial Officer 3 EXHIBIT INDEX Exhibit Description - --------------------- ------------------------------------------------------- 99.1 Press Release dated September 29, 2004 entitled "The Cheesecake Factory Announces New Restaurant Openings; Management to Present at the RBC Capital Markets Consumer Conference". 4 EX-99.1 2 a4730705ex991.txt NEWS RELEASE Exhibit 99.1 The Cheesecake Factory Announces New Restaurant Openings; Management to Present at the RBC Capital Markets Consumer Conference CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 29, 2004--The Cheesecake Factory Incorporated (Nasdaq:CAKE) proudly announced the opening of two new restaurants on September 27, 2004: -- Grand Lux Cafe(R) at The Galleria in Dallas, Texas, containing approximately 13,317 square feet and 398 seats. -- The Cheesecake Factory(R) at the Short Pump Town Center in Richmond, Virginia, containing approximately 11,005 square feet and 323 seats. "We are very pleased with opening night results at both of these restaurants," commented David Overton, Chairman and CEO. "We are also very excited to continue the growth of our Grand Lux Cafe concept and look forward to our fifth Grand Lux Cafe opening in Houston in December." Management of the Company will be presenting at the RBC Capital Markets Consumer Conference on Wednesday, October 6, 2004, at 10:30 a.m. Eastern Time. Investors may listen to the presentation live through the Internet by selecting the "Audio Webcasts" option under the "Investor" section of the Company's website located at http://www.thecheesecakefactory.com. An archived webcast will also be available for thirty days following the presentation. The Cheesecake Factory Incorporated operates 84 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $16.09. The Company also operates a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates four upscale casual dining restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago, Las Vegas and Dallas; one self-service, limited menu "express" foodservice operation under The Cheesecake Factory Express(R) mark inside the DisneyQuest(R) family entertainment center in Orlando, Florida; and licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) name. CONTACT: The Cheesecake Factory Incorporated Jane Vallaire, 818-871-3000 -----END PRIVACY-ENHANCED MESSAGE-----