8-K

 ==============================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               -------------------


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                               September 21, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


          Delaware                    0-20574                51-0340466
- ----------------------------  ------------------------  -------------------
(State or other jurisdiction  (Commission File Number)     (IRS Employer
     of incorporation)                                  Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

===============================================================================







SECTION 8 - OTHER EVENTS

ITEM 8.01   OTHER EVENTS

              On September 21, 2004, The Cheesecake Factory Incorporated issued
a press release entitled "The Cheesecake Factory Opens in Corte Madera,
California". A copy of the press release is attached as Exhibit 99.1.


SECTION 9.0 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.1      FINANCIAL STATEMENTS AND EXHIBITS

              (c) Exhibits
                  99.1   Press release dated September 21, 2004.


                                       2






                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    September 21, 2004        THE CHEESECAKE FACTORY INCORPORATED



                                      By:  /s/ MICHAEL J. DIXON
                                          ---------------------------
                                          Michael J. Dixon
                                          Senior Vice President
                                          and Chief Financial Officer

                                       3





                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    ------------------------------------------------
        99.1             Press Release dated September 21, 2004 entitled
                         "The Cheesecake Factory Opens in Corte
                         Madera, California".


                                       4

EX-99.1

                                                                    Exhibit 99.1

            The Cheesecake Factory Opens in Corte Madera, California

    Business Editors

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 21, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) announces the opening of
its newest Cheesecake Factory(R) restaurant at The Village in Corte
Madera on September 20, 2004. The restaurant contains approximately
8,700 square feet and 250 seats.
    The Cheesecake Factory Incorporated operates 83 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000