Exhibit 99.1

               The Cheesecake Factory to Present at the
           Banc of America Securities Investment Conference

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 8,
2004--Management of The Cheesecake Factory Incorporated (Nasdaq:CAKE)
will be presenting at the Banc of America Securities 34th Annual
Investment Conference in San Francisco on Monday, September 20, 2004
at 3:00 p.m. Pacific Daylight Time.
    Investors may listen to the presentation and breakout session live
through the Internet by selecting the "Audio Webcasts" option under
the "Investor" section of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available through October 8, 2004.
    The Cheesecake Factory Incorporated operates 82 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory
             Jane Vallaire, 818-871-3000