EXHIBIT 99.1

       The Cheesecake Factory Opens in Pittsburgh, Pennsylvania

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Aug. 19, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) announces the opening of
its 80th Cheesecake Factory(R) restaurant at the South Side Works in
Pittsburgh, Pennsylvania, on August 17, 2004. The uniquely designed
restaurant contains approximately 12,500 square feet and 360 seats.
    The Cheesecake Factory Incorporated operates 80 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000