EXHIBIT 99.1

        The Cheesecake Factory Opens in Sacramento, California

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--June 16, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) announces the opening of
its 76th Cheesecake Factory(R) restaurant in Sacramento, California on
June 15, 2004. Located at Market Square at Arden Fair, the uniquely
designed restaurant consists of approximately 10,000 interior square
feet and 285 seats.
    "We were very pleased with opening night sales. We look forward to
additional expansion into the Northern California market, including
our planned opening in Corte Madera later this year," commented David
Overton, Chairman, President and CEO.
    The Cheesecake Factory Incorporated operates 76 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by forward-looking statements. Investors are cautioned that
forward-looking statements are not guarantees of future performance
and that undue reliance should not be placed on such statements. In
particular, forward-looking statements regarding the Company's
restaurant sales trends are subject to risks and uncertainties due to
national and regional economic and public safety conditions that
impact consumer confidence and spending, as well as weather and other
factors outside of the Company's control. Forward-looking statements
regarding the number and timing of the Company's planned new
restaurant openings, and the amount and timing of their associated
preopening costs, are subject to risks and uncertainties due to
factors outside of the Company's control, including factors that are
under the control of government agencies, landlords and others.
Forward-looking statements speak only as of the dates on which they
were made. The Company undertakes no obligation to publicly update or
revise any forward-looking statements or to make any other
forward-looking statements, whether as a result of new information,
future events or otherwise unless required to do so by the securities
laws. Investors are referred to the full discussion of risks and
uncertainties associated with forward-looking statements contained in
the Company's filings with the Securities and Exchange Commission.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000