Exhibit 99.1


                       The Cheesecake Factory to Present
            at the Smith Barney Citigroup Small & Mid-Cap Conference

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--April 29,
2004--Management of The Cheesecake Factory Incorporated (Nasdaq:CAKE)
will be presenting at the Smith Barney Citigroup 2004 Small & Mid-Cap
Conference in Las Vegas on Wednesday, May 5, 2004 at 11:15 a.m.
Pacific Time.
    Investors can listen to the presentation live through the Internet
by selecting the "Audio Webcasts" option under the "Investor" section
of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will be
available through June 4, 2004.
    The Cheesecake Factory Incorporated operates 75 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000