8-K

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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                 April 14, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


         Delaware                      0-20574                    51-0340466
 (State or other jurisdiction    (Commission File Number)      (IRS Employer
      of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

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ITEM 5.    OTHER EVENTS

     On April 14, 2004, The Cheesecake Factory Incorporated issued a press
release entitled "The Cheesecake Factory to Broadcast First Quarter Earnings
Conference Call on the Internet." A copy of the press release is attached as
Exhibit 99.1.


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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    April 14, 2004  THE CHEESECAKE FACTORY INCORPORATED



                         By:  /s/ MICHAEL J. DIXON
                              ------------------------------------------
                              Michael J. Dixon
                              Senior Vice President and Chief Financial Officer


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                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    -------------------------------------------------------
        99.1             Press Release dated April 14, 2004 entitled "The
                         Cheesecake Factory to Broadcast First Quarter Earnings
                         Conference Call on the Internet."

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EX-99.1

                                                                   Exhibit 99.1

The Cheesecake Factory to Broadcast First Quarter Earnings Conference
Call on the Internet

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--April 14, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will hold its first
quarter investor conference call on Tuesday, April 20, 2004 at 2:00
p.m. Pacific Time. The conference call will be broadcast live over the
Internet and will be hosted by David Overton, Chairman, President and
CEO, and Michael Dixon, Senior Vice President and CFO.
    To listen to the conference call, please choose the "Audio
Webcasts" option under the "Investor" section of the Company's website
located at http://www.thecheesecakefactory.com several minutes prior
to the start of the call to register and download any necessary audio
software. An archived webcast will be available through May 20, 2004.
    The Cheesecake Factory Incorporated operates 75 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.00. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, (818) 871-3000