8-K

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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ___________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                January 28, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


              Delaware                    0-20574                51-0340466
     (State or other jurisdiction  (Commission File Number)    (IRS Employer
          of incorporation)                                  Identification No.)


                                26950 Agoura Road
                        Calabasas Hills, California 91301
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

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ITEM 5.    OTHER EVENTS

     On January 28, 2004, The Cheesecake Factory Incorporated issued a press
release entitled "The Cheesecake Factory Opens in Birmingham, Alabama." A copy
of the press release is attached as Exhibit 99.1.











                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    January 28, 2004                   THE CHEESECAKE FACTORY INCORPORATED



                                               By:  /s/ GERALD W. DEITCHLE
                                                    ----------------------------
                                                    Gerald W. Deitchle
                                                    President











                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    -------------------------------------------------------
        99.1             Press Release dated January 28, 2004 entitled "The
                         Cheesecake Factory Opens in Birmingham, Alabama."

EX-99

                                                                    Exhibit 99.1

               The Cheesecake Factory Opens in Birmingham, Alabama

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 28, 2004--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) announces the opening of
its 74th Cheesecake Factory(R) restaurant in Birmingham, Alabama on
January 27, 2004. The uniquely designed freestanding restaurant is
located at The Summit and contains approximately 10,000 interior
square feet and 285 seats.
    "We are delighted to bring The Cheesecake Factory to Birmingham,
and our opening night sales were excellent," said David Overton,
Chairman and CEO. "Our Birmingham restaurant represents the first of
as many as 16 new restaurants that we currently expect to open during
2004."
    The Cheesecake Factory Incorporated operates 74 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by forward-looking statements. Investors are cautioned that
forward-looking statements are not guarantees of future performance
and that undue reliance should not be placed on such statements. In
particular, forward-looking statements regarding the Company's
restaurant sales trends are subject to risks and uncertainties due to
national and regional economic and public safety conditions that
impact consumer confidence and spending, as well as weather and other
factors outside of the Company's control. Forward-looking statements
regarding the number and timing of the Company's planned new
restaurant openings, and the amount and timing of their associated
preopening costs, are subject to risks and uncertainties due to
factors outside of the Company's control, including factors that are
under the control of government agencies, landlords and others.
Forward-looking statements speak only as of the dates on which they
were made. The Company undertakes no obligation to publicly update or
revise any forward-looking statements or to make any other
forward-looking statements, whether as a result of new information,
future events or otherwise unless required to do so by the securities
laws. Investors are referred to the full discussion of risks and
uncertainties associated with forward-looking statements contained in
the Company's filings with the Securities and Exchange Commission.


    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000