EXHIBIT 99.1

              The Cheesecake Factory Announces Officer Resignation

     CALABASAS HILLS,  Calif.--(BUSINESS  WIRE)--Sept.  25, 2003--The Cheesecake
Factory  Incorporated  (Nasdaq:CAKE)  announced  today that  Michael  P.  Berry,
President  and Chief  Operating  Officer  of the  Company's  Cheesecake  Factory
restaurant subsidiary, has resigned his position to pursue other interests.
     "We sincerely  appreciate Mike's  contributions to our Company and wish him
the very best of success in all of his future  endeavors,"  said David  Overton,
Chairman and CEO.  "Jerry  Deitchle,  our President and CFO, and Peter D'Amelio,
President and Chief Operating Officer of our Grand Lux Cafe restaurants, will be
actively  involved  with  me in  supporting  all of our  restaurant  operations,
working closely with Jack Belk and Wayne Jones,  our Regional Vice Presidents of
Operations."  The Company will be commencing a search for a replacement  for Mr.
Berry in the near future.
     The  Cheesecake  Factory  Incorporated  operates 66 upscale,  casual dining
restaurants under The Cheesecake Factory(R) name that offer an extensive menu of
more than 200 items with an average check of approximately  $15.78.  The Company
also  operates a bakery  production  facility that produces over 50 varieties of
quality  cheesecakes and other baked products for the Company's  restaurants and
for  other  leading   foodservice   operators,   retailers   and   distributors.
Additionally, the Company operates three upscale casual dining restaurants under
the  Grand  Lux  Cafe(R)  name  in Los  Angeles,  Chicago  and  Las  Vegas;  one
self-service,  limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment center in
Orlando,  Florida; and licenses three bakery cafe outlets to another foodservice
operator under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000