Exhibit 99.1

                 The Cheesecake Factory to Present at
           Investment Conferences in September and October


    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 9,
2003--Management of The Cheesecake Factory Incorporated (Nasdaq:CAKE)
will be presenting at two investment conferences during the months of
September and October 2003. The dates and times of the presentations
are as follows:

    --  September 16, 2003 -- 2:00 p.m. Eastern Daylight Time: Banc of
        America Securities 33rd Annual Investment Conference (San
        Francisco).

    --  October 2, 2003 -- 8:40 a.m. Eastern Daylight Time: 2003 RBC
        Capital Markets Consumer Conference (Orlando).

    Investors can listen to each presentation live through the
Internet by selecting the "Audio Webcasts" option under the "Investor"
section of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available following each presentation.
    The Cheesecake Factory Incorporated operates 66 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.


    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000