8-K

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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               _____________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                September 9, 2003


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


            Delaware                    0-20574                 51-0340466
  (State or other jurisdiction  (Commission File Number)      (IRS Employer
        of incorporation)                                   Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

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ITEM 5.    OTHER EVENTS

     On September 9, 2003, The Cheesecake Factory Incorporated issued a press
release entitled "The Cheesecake Factory to Present at Investment Conferences in
September and October." A copy of the press release is attached as Exhibit 99.1.







                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    September 9, 2003                THE CHEESECAKE FACTORY INCORPORATED



                                         By: /s/ GERALD W. DEITCHLE
                                           -----------------------------------
                                           Gerald W. Deitchle
                                           President and Chief Financial Officer
                                           (Principal Financial Officer)






                                  EXHIBIT INDEX

      Exhibit            Description
- ---------------------    -------------------------------------------------------
        99.1             Press Release dated September 9, 2003 entitled "The
                         Cheesecake Factory to Present at Investment Conferences
                         in September and October."

EX-99

                                                                Exhibit 99.1

                 The Cheesecake Factory to Present at
           Investment Conferences in September and October


    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 9,
2003--Management of The Cheesecake Factory Incorporated (Nasdaq:CAKE)
will be presenting at two investment conferences during the months of
September and October 2003. The dates and times of the presentations
are as follows:

    --  September 16, 2003 -- 2:00 p.m. Eastern Daylight Time: Banc of
        America Securities 33rd Annual Investment Conference (San
        Francisco).

    --  October 2, 2003 -- 8:40 a.m. Eastern Daylight Time: 2003 RBC
        Capital Markets Consumer Conference (Orlando).

    Investors can listen to each presentation live through the
Internet by selecting the "Audio Webcasts" option under the "Investor"
section of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available following each presentation.
    The Cheesecake Factory Incorporated operates 66 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.


    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000