Exhibit 99.1

        The Cheesecake Factory Opens in Overland Park, Kansas


    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--July 1, 2003--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) announces the opening of
its 63rd Cheesecake Factory(R) restaurant at the The Fountains in
Overland Park, Kansas on June 30. This highly customized, uniquely
designed restaurant is the Company's second in the Kansas City metro
market and contains approximately 12,600 interior square feet and 360
seats, in addition to patio seating. "We were very pleased with our
opening night sales," commented David Overton, Chairman and CEO. "This
opening represents our fourth so far this year. We are currently on
track to open as many as ten additional Cheesecake Factory restaurants
during the remainder of fiscal 2003."
    The Cheesecake Factory Incorporated operates 63 upscale,
casual-dining restaurants under The Cheesecake Factory(R) name that
offer an extensive menu of more than 200 items with an average check
of approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by forward-looking statements. Investors are cautioned that
forward-looking statements are not guarantees of future performance
and that undue reliance should not be placed on such statements. In
particular, forward-looking statements regarding the Company's
restaurant sales trends are subject to risks and uncertainties due to
national and regional economic and public safety conditions that
impact consumer confidence and spending, as well as weather and other
factors outside of the Company's control. Additionally,
forward-looking statements regarding the number and timing of the
Company's planned new restaurant openings are subject to risks and
uncertainties due to factors outside of the Company's control,
including factors that are under the control of government agencies,
landlords and others. Forward-looking statements speak only as of the
dates on which they were made. The Company undertakes no obligation to
publicly update or revise any forward-looking statements or to make
any other forward-looking statements, whether as a result of new
information, future events or otherwise unless required to do so by
the securities laws. Investors are referred to the full discussion of
risks and uncertainties associated with forward-looking statements
contained in the Company's filings with the Securities and Exchange
Commission.


    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818/871-3000