Gift Cards

6 Months Ended

Jun. 29, 2021

Gift Cards

Gift Cards

4.  Gift Cards

The following tables present information related to gift cards (in thousands):

	Thirteen		Thirteen		Twenty-Six		Twenty-Six
	Weeks Ended		Weeks Ended		Weeks Ended		Weeks Ended
	June 29, 2021		June 30, 2020		June 29, 2021		June 30, 2020
Gift card liabilities:
Beginning balance	$	166,178	$	161,215	$	184,655	$	187,978
Activations		32,487		16,766		48,952		34,106
Redemptions and breakage		(29,567)		(15,740)		(64,509)		(59,843)
Ending balance	$	169,098	$	162,241	$	169,098	$	162,241

	Thirteen		Thirteen		Twenty-Six		Twenty-Six
	Weeks Ended		Weeks Ended		Weeks Ended		Weeks Ended
	June 29, 2021		June 30, 2020		June 29, 2021		June 30, 2020
Gift card contract assets:
Beginning balance	$	16,255	$	20,685	$	17,955	$	23,172
Deferrals		3,412		1,922		5,707		4,125
Amortization		(3,856)		(4,352)		(7,851)		(9,042)
Ending balance	$	15,811	$	18,255	$	15,811	$	18,255

The significant increases in activations, redemptions and breakage during the second quarter of fiscal 2021 compared to the same period of fiscal 2020 stem primarily from the impact of the COVID-19 pandemic.