Gift Cards

9 Months Ended

Sep. 29, 2020

Gift Cards

Gift Cards

5.  Gift Cards

The following tables present information related to gift cards (in thousands):

	Thirteen		Thirteen		Thirty-Nine		Thirty-Nine
	Weeks Ended		Weeks Ended		Weeks Ended		Weeks Ended
	September 29, 2020		October 1, 2019		September 29, 2020		October 1, 2019
Gift card liabilities:
Beginning balance	$	162,241	$	142,361	$	187,978	$	172,336
Activations		23,056		21,577		57,162		70,949
Redemptions and breakage		(29,811)		(28,372)		(89,654)		(107,719)
Ending balance	$	155,486	$	135,566	$	155,486	$	135,566

	Thirteen		Thirteen		Thirty-Nine		Thirty-Nine
	Weeks Ended		Weeks Ended		Weeks Ended		Weeks Ended
	September 29, 2020		October 1, 2019		September 29, 2020		October 1, 2019
Gift card contract assets: (1)
Beginning balance	$	18,255	$	20,092	$	23,172	$	23,388
Deferrals		1,819		2,929		5,944		8,993
Amortization		(4,317)		(4,689)		(13,359)		(14,049)
Ending balance	$	15,757	$	18,332	$	15,757	$	18,332

(1) Included in prepaid expenses on the consolidated balance sheets.