8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):

June 16, 2008

THE CHEESECAKE FACTORY INCORPORATED

(Exact Name of Registrant as Specified in its Charter)

Delaware	0-20574	51-0340466
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

26901 Malibu Hills Road

Calabasas Hills, California 91301

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:

(818) 871-3000

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o            Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o            Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o            Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o            Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 8 — OTHER EVENTS.

ITEM 8.01             OTHER EVENTS

In a press release dated June 16, 2008, The Cheesecake Factory Incorporated announced the planned June 19, 2008 opening of its newest concept, RockSugar Pan Asian Kitchen, in Century City, California.

The full text of the press release is attached as Exhibit 99.1 to this report and is hereby incorporated by reference herein.

In a press release dated June 18, 2008, The Cheesecake Factory Incorporated announced a number of organizational changes within its Restaurant Operations team designed to leverage its deep pool of leadership talent and further strengthen the overall organization.

Effective immediately, David Gordon, a 15-year veteran of The Cheesecake Factory, has been named to the role of Senior Vice President, Operations, and will lead the day-to-day operations for The Cheesecake Factory restaurants.  Gordon was most recently Regional Vice President, West Coast Operations, having previously served as an Area Director of Operations, as well as General Manager in two of The Cheesecake Factory’s restaurants.  He will report directly to David Overton, Chairman and CEO.

In addition, the Company announced that Russell Greene has been named to the role of Senior Vice President, Operations Services, from his current role of Senior Vice President, Beverage and Bakery; Jack Belk has been named to the role of Senior Regional Vice President from his current role of Regional Vice President; and Donald Moore has been named to the role of Senior Vice President, Kitchen Operations from his current role of Vice President, Kitchen Operations.

The full text of the press release is attached as Exhibit 99.2 to this report and is hereby incorporated by reference herein.

In a press release dated June 20, 2008, The Cheesecake Factory Incorporated announced the opening of RockSugar Pan Asian Kitchen at the Westfield Century City Mall in Los Angeles, California on June 19, 2008.  The restaurant contains approximately 7,600 square feet and 220 seats.

The full text of the press release is attached as Exhibit 99.3 to this report and is hereby incorporated by reference herein.

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SECTION 9 — FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01             FINANCIAL STATEMENTS AND EXHIBITS

(d)Exhibits

99.1Press release dated June 16, 2008 entitled, “Restaurateur David Overton and Chef Mohan Ismail to Open RockSugar Pan Asian Kitchen”

99.2Press release dated June 18, 2008 entitled, “The Cheesecake Factory Further Strengthens its Restaurant Operations”

99.3Press release dated June 20, 2008 entitled, “RockSugar Pan Asian Kitchen Opens in Los Angeles, California”

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: June 20, 2008	THE CHEESECAKE FACTORY INCORPORATED
	By:	/s/ MICHAEL J. DIXON
		Michael J. Dixon
		Senior Vice President and Chief Financial Officer

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EXHIBIT INDEX

Exhibit	Description
99.1	Press release dated June 16, 2008 entitled, “Restaurateur David Overton and Chef Mohan Ismail to Open RockSugar Pan Asian Kitchen”
99.2	Press release dated June 18, 2008 entitled, “The Cheesecake Factory Further Strengthens its Restaurant Operations”
99.3	Press release dated June 20, 2008 entitled, “RockSugar Pan Asian Kitchen Opens in Los Angeles, California”

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EX-99.1

Exhibit 99.1

FOR IMMEDIATE RELEASE	Media Contacts: Kelly Striewski / Heather McGuire
	B|W|R Public Relations / 310.550.7776
	kstriewski@bwr-la.com / hmcguire@bwr-la.com

RESTAURATEUR DAVID OVERTON AND CHEF MOHAN ISMAIL

TO OPEN ROCKSUGAR PAN ASIAN KITCHEN

Southeast Asian Restaurant to Open June 19^th in Century City

Century City, CA (June 16, 2008) — An upscale casual destination from restaurateur David Overton (The Cheesecake Factory, Grand Lux Cafe) and Singapore-raised, New York-trained chef Mohan Ismail (Spice Market, Tabla, Blue Hill), RockSugar Pan Asian Kitchen will showcase the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and East India when it opens its ornate doors at Westfield Century City on June 19 at 5:30 p.m.

“L.A. is a natural launching pad for a pan-Asian restaurant concept, given the exciting dynamic of the Pacific Rim and the influence of Asian culture in this city,” explains Overton.

Drawing upon memories of family meals his mother used to make, executive Chef Ismail folds in his vast culinary experience at some of the best Southeast Asian and upscale restaurants in New York.  RockSugar, which takes its name from an essential ingredient used by Asian chefs, offers a sweet place of discovery for uninitiated taste buds and a palace of delight for purists.  “This isn’t fusion cuisine; it’s not East meets West,” says Ismail.  While bringing greater subtlety to the traditional dishes of the region, as well as a high degree of creativity in their presentation, the master chef aims to capture the spirit and authentic flavors of Southeast Asia.

The genesis of RockSugar can be traced back to April of 2005, when Ismail began a three-year collaboration with Overton to invent a completely new destination concept.  As founder/CEO of The Cheesecake Factory, Overton had long been enamored with Asian philosophy and culture.  With a long tradition of developing new recipes, regularly whittling down hundreds of ideas for menu items, Overton and Ismail began to collaborate on a new forum for pan-Asian cuisine.

In developing an innovative menu that explodes with clean flavors, freshness and vibrant color — emphasizing lighter, low-carb selections — Ismail has brought together the exhilarating tastes of a half-dozen Southeast Asian nations at RockSugar.  Among the signature dishes of each are those of Thailand (Green Curry Chicken, Green Mango & Papaya Salad), Vietnam (Caramel Shrimp, Beef/Chicken Pho), Malaysia (Sambal Eggplant, Nyonya Seafood Laksa), Singapore (Chili Crab, Hainan Pork), Indonesia (Beef/Chicken Satay, Ginger Fried Rice) and East India (Chicken Tikka, Shrimp Curry).  While some spices (e.g., ginger, Thai basil, chili, lemongrass) are commonly used across the region, others, like rau ram (a Vietnamese mint akin to coriander) and calamansi (Southeast Asian lime), bring distinct flavors to such exotic items as Grapefruit Jicama Salad and the Mussels & Clams appetizer.

(more)

An onsite dessert kitchen allows RockSugar to create fresh-made treats that infuse traditional French flair into nearly a dozen Asian-influenced items.  The Caramelized Banana Custard Cake, with its milk chocolate ice cream, malted milk anglaise and praline peanuts, recreates a beloved flavor profile inspired by Ismail’s childhood breakfast in Singapore.  Kulfi, a dense Indian-style ice cream, offers a cool option in three distinct flavors: Ovaltine^™ (also pairing cocoa and malt), pistachio and mango.  Also featured are seasonal desserts, taking advantage of local farmers-market produce, such as a Strawberry-Ginger Shortcake made with Oxnard-based Harry’s Berries fruit along with elderflower syrup, a fragrant reduction especially popular in Vietnam.

The restaurant also features a full-service bar with an extensive wine list and exotic cocktails.  Among its potential signature cocktails are such intriguing concoctions as Quince Margarita (tequila, quince puree and fresh kaffir lime) and Blood Orange Sangria (champagne, reisling, blood orange puree, tropical fruit, kaffir and calamansi).

RockSugar, where dishes are served Asian family-style to create an atmosphere that encourages sharing and conversation, makes an impression even before customers pass through its oversized red doors, framed by gold leaf-overlaid columns, Burmese Buddha statues and naga (dragon) sculpture.  The design and décor were inspired by a hotel in the Maldives and incorporates the resort feel of Southeast Asia.  Its spacious, 7,500-sq. ft. interior is distinguished by soaring ceilings, handcarved timber beams, limestone flooring and ornate Asian art, combined with the warm colors of saffron and plum inspired by the robes of Buddhist monks.  Along with wall fountains in its courtyard, two water walls line its 1,850-sq. ft. patio.

RockSugar Pan Asian Kitchen will be open from 11:30am until 10:00pm Sunday through Thursday, and from 11:30am until 11:00pm Friday and Saturday.  Valet parking available, reservations encouraged: (310) 552-9988 or online at www.opentable.com.  RockSugar is located at 10250 Santa Monica Boulevard, Suite 654, Los Angeles, CA 90067.  For additional information please visit www.rocksugarpanasiankitchen.com.

#   #   #

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EX-99.2

Exhibit 99.2

PRESS RELEASE

THE CHEESECAKE FACTORY FURTHER STRENGTHENS ITS RESTAURANT OPERATIONS

FOR IMMEDIATE RELEASE	Contact: Jill Peters
	(818) 871-8342

Calabasas Hills, CA — June 18, 2008 — The Cheesecake Factory Incorporated (NASDAQ: CAKE) is pleased to announce a number of organizational changes within its Restaurant Operations team that are designed to leverage its deep pool of leadership talent and further strengthen the overall organization.

Effective immediately, David Gordon, a 15-year veteran of The Cheesecake Factory, has been named to the role of Senior Vice President, Operations, and will lead the day-to-day operations for The Cheesecake Factory restaurants.  Gordon was most recently Regional Vice President, West Coast Operations, having previously served as an Area Director of Operations, as well as General Manager in two of The Cheesecake Factory’s restaurants.  He will report directly to David Overton, Chairman and CEO.

In addition, the Company announced that Russell Greene has been named to the role of Senior Vice President, Operations Services, from his current role of Senior Vice President, Beverage and Bakery; Jack Belk has been named to the role of Senior Regional Vice President from his current role of Regional Vice President; and Donald Moore has been named to the role of Senior Vice President, Kitchen Operations from his current role of Vice President, Kitchen Operations.

“The Cheesecake Factory has a long-standing track record of exceptional restaurant operations and execution, which is due to the strength and tenure of leaders such as David, Russell, Jack and Donald.  These individuals are focused on quality and results, and drive our standards of operational excellence,” commented David Overton, Chairman and CEO.  “We are proud to recognize their achievements.”

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry.  The Company operates 141 restaurants throughout the U.S. under The Cheesecake Factoryâ name with an extensive menu of more than 200 items and fiscal 2007 average annual unit sales of approximately $10.4 million.  Grand Lux Cafeâ, the Company’s second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150

The Cheesecake Factory Incorporated

26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100

items and average annual unit sales of approximately $12.7 million in fiscal 2007.  The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products.  Additionally, the Company licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafeâ mark.  For more information, please visit thecheesecakefactory.com.

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EX-99.3

Exhibit 99.3

PRESS RELEASE

ROCKSUGAR PAN ASIAN KITCHEN OPENS

IN LOS ANGELES, CALIFORNIA

FOR IMMEDIATE RELEASE	Investor Contact: Jill Peters
	(818) 871-8342
	Media Contacts: Kelly Striewski / Heather McGuire
	B|W|R Public Relations
	(310) 550-7776

Calabasas Hills, CA — June 20, 2008 — The Cheesecake Factory Incorporated (NASDAQ: CAKE) today announced the opening of its newest concept, RockSugar Pan Asian Kitchen at the Westfield Century City Mall in Los Angeles, California on June 19, 2008.  The restaurant contains approximately 7,600 square feet and 220 seats.

“We are very excited to launch RockSugar Pan Asian Kitchen,” said David Overton, Chairman and CEO of The Cheesecake Factory Incorporated.  “It is a unique concept, as there is no other restaurant in upscale casual dining that brings the flavors of Thailand, Vietnam, Malaysia, Singapore, Indonesia and East India to a broad audience.”

About RockSugar Pan Asian Kitchenä

RockSugar Pan Asian Kitchenä is the newest concept to debut from The Cheesecake Factory Incorporated, which created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry—The Cheesecake Factory® and Grand Lux Cafe®.  RockSugar Pan Asian Kitchen showcases the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia, and East India with dishes served Asian family-style to create an atmosphere that encourages sharing and conversation.  An onsite bakery allows RockSugar to create freshly-made desserts that infuse traditional French flair into nearly a dozen Asian-influenced items.  The restaurant also features a full-service bar with an extensive wine list and exotic cocktails.  For more information, please visit rocksugarpanasiankitchen.com.

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26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100