THE CHEESECAKE FACTORY OPENS IN

ARLINGTON, TEXAS

FOR IMMEDIATE RELEASE		CONTACT: JILL PETERS
		(818) 871-3000

Calabasas Hills, CA – November 16, 2007 – The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the opening of its 137^th Cheesecake Factory restaurant at The Parks at Arlington on November 15, 2007. The opening marks the Company’s 17^th new restaurant opened in fiscal 2007. The restaurant contains approximately 10,700 square feet and 300 seats.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 137 restaurants throughout the U.S. under The Cheesecake Factoryâ name with an extensive menu of more than 200 items and average annual unit sales of approximately $10.6 million. Grand Lux Cafeâ, the Company’s second concept, has 11 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.6 million. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 50 varieties of quality cheesecakes and other baked products. Additionally, the Company operates one self-service, limited menu express foodservice operation and licenses two bakery cafe outlets to another foodservice operator. For more information, please visit thecheesecakefactory.com.

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The Cheesecake Factory Incorporated

26901 Malibu Hills Road, Calabasas Hills, CA 91301 • Telephone (818) 871-3000 • Fax (818) 871-3100