Exhibit 99.2

PRESS RELEASE

THE CHEESECAKE FACTORY TO PRESENT AT THE TENTH ANNUAL
LEHMAN BROTHERS RETAIL CONFERENCE

FOR IMMEDIATE RELEASE	CONTACT:JILL PETERS
	(818) 871-3000

Calabasas Hills, CA — April 23, 2007 — The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced that it will present at the Tenth Annual Lehman Brothers Retail Conference in New York City on May 1, 2007 at 2:30 p.m. Eastern Time.  David Overton, Chairman and CEO, and Michael Dixon, Senior Vice President and CFO, will be presenting on behalf of the Company.

The presentation will be webcast on the Company’s website at thecheesecakefactory.com and can be accessed by clicking on the “Investors” link from the home page, followed by the “Financial Information” and “Webcasts” links.  An archive of the webcast will be available following the live presentation through May 31, 2007.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated operates 123 upscale, casual dining restaurants under The Cheesecake Factoryâ name that offer an extensive menu of more than 200 items with an average check of approximately $17.50.  The Company also operates two bakery production facilities that produce over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors.  Additionally, the Company operates nine upscale, casual dining restaurants under the Grand Lux Cafeâ name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafeâ name.  For more information about The Cheesecake Factory Incorporated, please visit thecheesecakefactory.com.

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