EX-99.1 2 a06-23234_1ex99d1.htm EX-99.1

Exhibit 99.1

PRESS RELEASE

THE CHEESECAKE FACTORY OPENS IN OMAHA, NEBRASKA

FOR IMMEDIATE RELEASE

 

CONTACT: JILL PETERS

 

 

(818) 871-3000

                                                                                                                                                                                                                               

Calabasas Hills, CA — November 2, 2006 — The Cheesecake Factory Incorporated (Nasdaq: CAKE) today announced the opening of its 113th Cheesecake Factory restaurant at the Westroads Mall in Omaha, Nebraska on November 1, 2006.  The restaurant contains approximately 10,200 square feet and 285 seats.

To celebrate the opening, The Cheesecake Factory hosted a benefit on October 28, 2006 for The Omaha Community Playhouse, the largest community theatre in the United States.  The ticket price for the event included cocktails, appetizers, a sampling of several entrees, live music and the Company’s signature cheesecakes.  The Cheesecake Factory, along with its vendors, underwrote the event in order to donate 100% of the proceeds from ticket sales, approximately $30,000, to The Omaha Community Playhouse.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated operates 113 upscale, casual dining restaurants under The Cheesecake Factoryâ name that offer an extensive menu of more than 200 items with an average check of approximately $17.00.  The Company also operates two bakery production facilities that produce over 50 varieties of quality cheesecakes and other baked products for the Company’s restaurants and for other leading foodservice operators, retailers and distributors.  Additionally, the Company operates eight upscale, casual dining restaurants under the Grand Lux Cafeâ name; one self-service, limited menu “express” foodservice operation under The Cheesecake Factory Express® mark inside the DisneyQuest® family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafeâ name. For more information about The Cheesecake Factory Incorporated, please visit thecheesecakefactory.com.

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The Cheesecake Factory Incorporated

26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100