EXHIBIT 99.1

[PERCEPTRON LOGO]


Contact:          Alfred A. Pease
                  Chairman & CEO
                  Perceptron, Inc.
Telephone:        734 414-6100


PERCEPTRON APPOINTS SENIOR VICE PRESIDENT FOR NEW MARKET DEVELOPMENT

PLYMOUTH, MI, NOVEMBER 16, 2004 -- PERCEPTRON, INC. (NASDAQ: PRCP) today
announced the appointment of Peter J. Chatel, 42, to the newly created position
of Senior Vice President for New Market Development beginning November 22, 2004.
Mr. Chatel's charter will be to establish and grow Perceptron's presence in new
markets outside Perceptron's traditional automotive arena.

Mr. Chatel brings Perceptron a wealth of success oriented leadership and
management experience, as well as extensive knowledge of high volume product
development and distribution. Mr. Chatel comes to Perceptron from a position as
the Senior Vice President and General Manager of Porter-Cable Corporation,
headquartered in Jackson, Tennessee. Porter-Cable was a division of Pentair,
Inc., until the division was sold to The Black & Decker Corporation in October
2004.

At Porter-Cable, Mr. Chatel led a $650 million portable power tools and
accessories business unit. There he accomplished the revitalization of
Porter-Cable's core product range, defended the division's highly successful
businesses, and developed new growth strategy platforms. He implemented cost
reductions, which included Asian sourcing to maintain and build profitability.
He directly oversaw the leaders of product development, marketing, brand
management, channel marketing, marketing research, and engineering.

In addition, Mr. Chatel has also held other important leadership positions
within the Pentair Tool Group organization, including Vice President and General
Manager of Delta Machinery Co., and Vice President of Marketing for the
DeVilbiss Air Power Co.

Before joining Pentair, Mr. Chatel spent more than twelve years in a variety of
leadership positions at The Black and Decker Corporation. He has earned a B.A.
in Business Marketing from Michigan State University and an M.B.A. from Loyola
College of Maryland.

Alfred A. Pease, Chairman, President and Chief Executive Officer of Perceptron
commented, "We are very excited to bring someone of Pete's skill and breadth of
experience to Perceptron. His diverse marketing, business, and leadership
experiences make him the ideal choice to lead Perceptron's diversification
initiatives. We are fortunate to have an individual of such depth join our team,
and we look forward to his advancing our presence in new markets worldwide and
making significant contributions to Perceptron's future business successes."

About Perceptron

Perceptron produces information-based process improvement solutions for industry
as well as technology components for non-contact measurement and inspection
applications. Automotive and manufacturing companies throughout the world rely
on Perceptron's process management solutions to help them improve quality,
shorten product launch times and reduce overall manufacturing costs.
Headquartered in Plymouth, Michigan, Perceptron has approximately 215 employees
worldwide, with operations in the United States, Germany, France, Spain, Brazil,
and Japan. For more information, please visit www.perceptron.com.

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