SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2019

We determine segment profit by deducting the related costs and expenses from segment revenue. Segment profit includes an allocation of global marketing and digital expenses based on actual revenues. Segment profit excludes global expenses other than the allocation of marketing and digital, costs to implement ("CTI") restructuring initiatives (see Note 15, Restructuring Initiatives), certain significant asset impairment charges, and other items, which are not allocated to a particular segment, if applicable. This is consistent with the manner in which we assess our performance and allocate resources.

Summarized financial information concerning our reportable segments was as follows:



	Three Months Ended March 31,
Total Revenue	2019		2018
Europe, Middle East & Africa	$	458.7	$	568.4
South Latin America	414.7		497.1
North Latin America	192.7		195.6
Asia Pacific	115.3		111.4
Total revenue from reportable segments	1,181.4		1,372.5
Other operating segments and business activities	5.5		21.0
Total revenue	$	1,186.9	$	1,393.5



	Three Months Ended March 31,
Operating Profit	2019			2018
Segment Profit
Europe, Middle East & Africa	$	59.2		$	74.4
South Latin America	23.8			27.2
North Latin America	16.5			20.8
Asia Pacific	16.7			10.4
Total profit from reportable segments	$	116.2		$	132.8
Other operating segments and business activities	.6			2.2
Unallocated global expenses	(63.1		)	(79.2		)
CTI restructuring initiatives	(53.5		)	(10.9		)
Other items	(4.1		)	—
Operating (loss) profit	$	(3.9	)	$	44.9

Other operating segments and business activities include markets that have been exited. Effective in the first quarter of 2018, given that we exited Australia and New Zealand during 2018, the results of Australia and New Zealand are now reported in Other operating segments and business activities for all periods presented, while previously the results had been reported in the Asia Pacific segment. Other operating segments and business activities also include revenue from the sale of products to New Avon since the separation of the Company's North America business into New Avon on March 1, 2016 and ongoing royalties from the licensing of our name and products.