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Segment Information
12 Months Ended
Dec. 31, 2011
Segment Reporting, Measurement Disclosures [Abstract]  
Segment Information
Segment Information
Our segments are based on geographic operations and include commercial business units in Latin America; North America; Central & Eastern Europe; Western Europe, Middle East & Africa; and Asia Pacific. Beginning in the first quarter of 2011, the results of Asia Pacific and China were managed as a single operating segment. Accordingly, Asia Pacific amounts include the results of China for all periods presented. Global expenses include, among other things, costs related to our executive and administrative offices, information technology, research and development, marketing and professional and related fees associated with the FCPA investigation and compliance reviews. We allocate certain planned global expenses to our business segments primarily based on planned revenue. The unallocated costs remain as global expenses. We do not allocate to our segments income taxes, foreign exchange gains or losses, costs of implementing restructuring initiatives related to our global functions or professional and related fees associated with the FCPA investigation and compliance reviews. Costs of implementing restructuring initiatives related to a specific segment are recorded within that segment. In Europe, our manufacturing facilities primarily support Western Europe, Middle East & Africa and Central & Eastern Europe. In our disclosures of total assets, capital expenditures and depreciation and amortization, we have allocated amounts associated with the European manufacturing facilities between Western Europe, Middle East & Africa and Central & Eastern Europe based upon planned beauty unit volume.
The segments have similar business characteristics and each offers similar products through similar customer access methods.
The accounting policies of the segments are the same as those described in Note 1, Description of the Business and Summary of Significant Accounting Policies. We evaluate the performance of our segments based on revenues and operating profits or losses. Segment revenues reflect direct sales of products to Representatives based on the Representative’s geographic location. Intersegment sales and transfers are not significant. Each segment records direct expenses related to its employees and its operations.
Summarized financial information concerning our reportable segments as of December 31 is shown in the following tables:
Total Revenue & Operating Profit
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
 
 
Total
Revenue
 
Operating
Profit  (Loss)
 
Total
Revenue
 
Operating
Profit (Loss)
 
Total
Revenue
 
Operating
Profit (Loss)
Latin America
 
$
5,116.0

 
$
630.4

 
$
4,589.5

 
$
604.7

 
$
4,103.2

 
$
647.9

North America
 
2,110.4

 
(184.4
)
 
2,244.0

 
155.9

 
2,293.4

 
110.4

Central & Eastern Europe
 
1,580.6

 
295.2

 
1,585.8

 
297.8

 
1,500.1

 
244.9

Western Europe, Middle East & Africa
 
1,542.2

 
183.7

 
1,462.1

 
176.5

 
1,277.8

 
84.2

Asia Pacific
 
942.4

 
81.4

 
981.4

 
82.6

 
1,030.7

 
81.7

Total from operations
 
11,291.6

 
1,006.3

 
10,862.8

 
1,317.5

 
10,205.2

 
1,169.1

Global and other
 

 
(151.7
)
 

 
(244.4
)
 

 
(163.5
)
Total
 
$
11,291.6

 
$
854.6

 
$
10,862.8

 
$
1,073.1

 
$
10,205.2

 
$
1,005.6


Total Assets
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
Latin America
 
$
2,744.9

 
$
2,757.6

 
$
2,414.9

North America
 
1,207.2

 
1,478.0

 
831.5

Central & Eastern Europe
 
789.4

 
818.5

 
863.4

Western Europe, Middle East & Africa
 
726.8

 
782.7

 
611.0

Asia Pacific
 
628.8

 
630.6

 
617.7

Total assets of continuing operations
 
6,097.1

 
6,467.4

 
5,338.5

Total assets of discontinued operations
 

 

 
123.1

Global and other
 
1,637.9

 
1,406.3

 
1,361.8

Total assets
 
$
7,735.0

 
$
7,873.7

 
$
6,823.4


Capital Expenditures
 
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
Latin America
 
$
115.9

 
$
199.8

 
$
160.6

North America
 
13.7

 
19.2

 
39.3

Central & Eastern Europe
 
21.6

 
31.4

 
29.3

Western Europe, Middle East & Africa
 
29.6

 
23.2

 
33.9

Asia Pacific
 
16.0

 
18.9

 
15.7

Total from operations
 
196.8

 
292.5

 
278.8

Global and other
 
79.9

 
38.7

 
17.5

Total capital expenditures
 
$
276.7

 
$
331.2

 
$
296.3


Depreciation and Amortization
 
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
Latin America
 
$
72.3

 
$
53.9

 
$
53.2

North America
 
60.9

 
51.7

 
43.2

Central & Eastern Europe
 
25.8

 
19.9

 
19.8

Western Europe, Middle East & Africa
 
34.5

 
32.2

 
28.0

Asia Pacific
 
18.6

 
16.5

 
14.4

Total from operations
 
212.1

 
174.2

 
158.6

Global and other
 
27.5

 
20.6

 
16.7

Total depreciation and amortization
 
$
239.6

 
$
194.8

 
$
175.3


Total Revenue by Major Country
 
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
Brazil
 
$
2,316.3

 
$
2,182.8

 
$
1,817.1

U.S.
 
1,748.9

 
1,847.6

 
1,895.1

All other
 
7,226.4

 
6,832.4

 
6,493.0

Total
 
$
11,291.6

 
$
10,862.8

 
$
10,205.2


A major country is defined as one with total revenues greater than 10% of consolidated total revenues.
Long-Lived Assets by Major Country
 
 
 
2011
 
2010
 
2009
U.S.
 
$
1,088.7

 
$
1,297.8

 
$
582.0

Brazil
 
418.8

 
450.2

 
331.4

All other
 
1,322.0

 
1,307.5

 
1,042.4

Total
 
$
2,829.5

 
$
3,055.5

 
$
1,955.8

A major country is defined as one with long-lived assets greater than 10%of consolidated long-lived assets. Long-lived assets primarily include property, plant and equipment and intangible assets. The U.S. and Brazil’s long-lived assets consist primarily of property, plant and equipment related to manufacturing and distribution facilities.
Revenue by Product Category
 
 
 
 
 
 
 
 
2011
 
2010
 
2009
Beauty(1)
 
$
8,067.8

 
$
7,671.3

 
$
7,251.3

Fashion(2)
 
1,995.5

 
2,016.5

 
1,820.3

Home(3)
 
1,048.7

 
1,043.5

 
1,013.2

Net sales
 
11,112.0

 
10,731.3

 
10,084.8

Other revenue(4)
 
179.6

 
131.5

 
120.4

Total revenue
 
$
11,291.6

 
$
10,862.8

 
$
10,205.2

(1)
Beauty includes color cosmetics, fragrances, skin care and personal care.
(2)
Fashion includes fashion jewelry, watches, apparel, footwear, accessories, and children’s products.
(3)
Home includes gift and decorative products, housewares, entertainment and leisure products and nutritional products.
(4)
Other revenue primarily includes shipping and handling and order processing fees billed to Representatives.
Sales from Health and Wellness products and mark. are included among these categories based on product type.