Exhibit 99.1

Finish Line Reports Second Quarter FY 2011 Results

EPS from continuing operations up 47.6% to $0.31 per share

INDIANAPOLIS, Sept. 23, 2010 – The Finish Line, Inc. (NASDAQ: FINL) today reported results for the second quarter of fiscal 2011, representing the 13-week period ended August 28, 2010.

Second Quarter Results

Net sales increased 0.8% to $301.1 million in the second quarter compared to $298.7 million one year ago. Comparable store net sales increased 2.0% in the second quarter compared to a comparable store net sales decline of 9.9% a year ago.

Finish Line reported second quarter income from continuing operations of $16.8 million, or $0.31 per diluted share compared to income from continuing operations of $11.7 million or $0.21 per diluted share a year ago. The $0.31 per share represents a 47.6% increase over the prior year.

Consolidated merchandise inventories decreased by 2.0% to $217.0 million at the end of the quarter compared to $221.4 million a year ago. On a per-square-foot basis, inventories were up 0.6%.

At quarter end, the company had no interest-bearing debt and $253.7 million in cash and cash equivalents, up from $142.9 million at the end of the second quarter a year ago.

Finish Line repurchased 1.2 million shares of its outstanding common stock in the second quarter totaling $15.8 million.

“A 48% increase in earnings per share and improved operating margins on a 2% comp store sales increase is a productive quarter,” said Finish Line Chairman and Chief Executive Officer Glenn Lyon. “We continue to prove that we can effectively leverage even a modest sales gain as we did this quarter and we are making investments within our existing business to drive top line growth. At the same time, we are also assessing growth opportunities outside of our core business. As we pursue these opportunities, we will continue to be disciplined in the process and build upon our core competencies as well as the strong bond we’ve forged with our customers."

Year-to-Date Results

Net sales increased 4.6% to $583.5 million, compared to $557.8 million for the same period a year ago. Year-to-date comparable store net sales increased 6.1% versus a 7.2% decrease last year.

For the 26 weeks ended August 28, 2010, Finish Line reported income from continuing operations of $30.5 million, or $0.56 per diluted share versus income from continuing operations of $13.5 million, or $0.24 per diluted share for the same period a year ago. The $0.56 per share represents a 133% increase over the prior year.

September Sales Update

Comparable store net sales, on a month-to-date basis for the period of August 29 through September 19, increased 6.2% on top of a 7.0% increase for the same period one year ago.

Q2 Conference Call Tomorrow, September 24

The company will host a conference call for investors Friday, September 24, 2010 at 8:30 a.m. Eastern. To participate in the conference call, dial 660-422-4970, conference ID#10025899. To listen online, visit www.finishline.com. A replay of the conference call can be accessed approximately two hours following the completion of the call at 800-642-1687, conference ID#10025899. This recording will be made available through Tuesday, September 28, 2010. In addition, the replay will be available online at www.finishline.com.

Q3 Fiscal Year 2011 Release/Conference Call

The company expects to report third quarter results Tuesday, December 21, 2010 after market close followed by a conference call Wednesday, December 22, 2010 at approximately 8:30 a.m. Eastern.

About Finish Line

Finish Line is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 667 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online and mobile shopping is available at finishline.com.

Forward-Looking Statements

This news release includes statements that are or may be considered “forward-looking” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of words or phrases such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “foresee,” “may,” “will,” “estimates,” “potential,” “continue,” or words and phrases of similar meaning.

Statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending and utility and product costs; product demand and market acceptance risks; further deterioration of economic and business conditions; the inability to locate and obtain acceptable lease terms for the company’s stores; the effect of competitive products and pricings; loss of key employees; management of strategic growth initiatives; and the other risks detailed in the company’s Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements.

The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

	The Finish Line, Inc.
	Consolidated Statements of Operations (Unaudited)
	(In thousands, except per share and store data)
	Thirteen			Thirteen			Twenty-Six			Twenty-Six
	Weeks Ended			Weeks Ended			Weeks Ended			Weeks Ended
	August 28,			August 29,			August 28,			August 29,
	2010			2009			2010			2009
Net sales	$	301,070		$	298,733		$	583,468		$	557,829
Cost of sales (including occupancy costs)		201,301			203,364			389,729			386,085
Gross profit		99,769			95,369			193,739			171,744
Selling, general and administrative expenses		72,778			75,260			144,557			148,414
Store closing costs		-			1,381			-			1,612
Operating income		26,991			18,728			49,182			21,718
Interest income, net		155			108			219			211
Income from continuing operations before income taxes		27,146			18,836			49,401			21,929
Income tax expense		10,342			7,088			18,928			8,422
Income from continuing operations		16,804			11,748			30,473			13,507
Income (loss) from discontinued operations, net of income taxes		10			(12,622	)		(13	)		(14,989	)
Net income (loss)	$	16,814		$	(874	)	$	30,460		$	(1,482	)
Income (loss) per diluted share:
Income from continuing operations	$	0.31		$	0.21		$	0.56		$	0.24
Loss from discontinued operations		-			(0.23	)		-			(0.27	)
Net income (loss)	$	0.31		$	(0.02	)	$	0.56		$	(0.03	)
Diluted weighted average shares outstanding		53,986			54,560			54,141			54,484
Dividends declared per share	$	0.04		$	0.03		$	0.08		$	0.06
Store activity for the period (Finish Line only):
Beginning of period		667			684			666			689
Opened		3			1			7			1
Closed		(3	)		(4	)		(6	)		(9	)
End of period		667			681			667			681
Square feet at end of period								3,580,313			3,674,694
Average square feet per store								5,368			5,396

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 28,			August 29,			August 28,			August 29,
	2010			2009			2010			2009
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales (including occupancy costs)		66.9			68.1			66.8			69.2
Gross profit		33.1			31.9			33.2			30.8
Selling, general and administrative expenses		24.2			25.2			24.8			26.6
Store closing costs		-			0.4			-			0.3
Operating income		8.9			6.3			8.4			3.9
Interest income, net		0.1			-			-			-
Income from continuing operations before income taxes		9.0			6.3			8.4			3.9
Income tax expense		3.4			2.4			3.2			1.5
Income from continuing operations		5.6			3.9			5.2			2.4
Loss from discontinued operations, net of income taxes		-			(4.2	)		-			(2.7	)
Net income (loss)		5.6	%		(0.3	) %		5.2	%		(0.3	) %

	Condensed Consolidated Balance Sheet
	August 28,		August 29,		February 27
	2010		2009		2010
	(Unaudited)		(Unaudited)
ASSETS
Cash and cash equivalents	$	253,703	$	142,926	$	234,508
Merchandise inventories, net		217,040		221,365		190,894
Other current assets		16,689		27,800		18,205
Property and equipment, net		128,712		152,839		135,943
Other assets		31,039		32,231		30,718
Total assets	$	647,183	$	577,161	$	610,268
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities	$	136,692	$	96,731	$	114,943
Deferred credits from landlords		37,937		43,661		40,006
Other long-term liabilities		13,820		15,109		13,169
Shareholders' equity		458,734		421,660		442,150
Total liabilities and shareholders' equity	$	647,183	$	577,161	$	610,268

Media Contact:	Investor Contact:
Anne Roman	Ed Wilhelm
Corporate Communications	Chief Financial Officer
317-613-6577	317-613-6914