EXHIBIT 32

CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER PURSUANT TO
18 U.S.C. SECTION 1350 AND RULE 13-14(B) OF THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002



In connection with the Quarterly Report of Saga Communications, Inc. (the
"Company") on Form 10-Q for the period ended March 31, 2004 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), we, Edward
K. Christian, Chief Executive Officer of the Company, and Samuel D. Bush, Chief
Financial Officer of the Company, pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, certify that:

      1.    The Report fully complies with the requirements of Section 13(a) of
            the Securities Exchange Act of 1934; and

      2.    The information contained in the Report fairly presents, in all
            material respects, the financial condition and results of operations
            of the Company.

      A signed original of this written statement required by Section 906 has
been provided to the Issuer and will be furnished to the Securities and Exchange
Commission, or its staff, upon request.

Dated: May 10, 2004

                                          /S/ Edward K. Christian
                                          -----------------------
                                          Edward K. Christian
                                          Chief Executive Officer

Dated: May 10, 2004

                                          /S/ Samuel D. Bush
                                          ------------------------------
                                          Samuel D. Bush
                                          Chief Financial Officer