Exhibit 23 - Consent of Independent Auditors

We consent to the incorporation by reference in the Registration Statements
(Form S-8 Nos. 33-59424, 33-79366 and 333-51837) pertaining to the Saga
Communications, Inc. 1992 Stock Option Plan, the Registration Statement (Form
S-8 No. 333-28611) pertaining to the Saga Communications, Inc. 1997 Non-Employee
Director Stock Option Plan, the Registration Statement (Form S-8 No. 333-63321)
pertaining to the Saga Communications, Inc. Employee 401(k) Savings and
Investment Plan, and the Registration Statement (Form S-8 No. 333-85535)
pertaining to the Saga Communications, Inc. Employee Stock Purchase Plan of our
report dated February 15, 2002 except for note 16, as to which the date is March
20, 2002, with respect to the consolidated financial statements of Saga
Communications, Inc. included in the Annual Report (Form 10-K) for the year
ended December 31, 2001.


                                        /s/ Ernst & Young LLP
                                        ----------------------------------------
                                        Ernst & Young LLP

Detroit, Michigan
March 26, 2002


                                       44