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Revenue
9 Months Ended
Sep. 30, 2020
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer [Text Block]
NOTE L – REVENUE

We generate revenue primarily from the sale of single-use medical devices and present revenue net of sales taxes in our unaudited condensed consolidated statements of operations. The following tables disaggregate our revenue from contracts with customers by business and geographic region (in millions):
Three Months Ended September 30,
20202019
BusinessesU.S.OUSTotalU.S.OUSTotal
Endoscopy$270 $205 $475 $277 $209 $486 
Urology and Pelvic Health251 99 350 257 102 359 
Cardiac Rhythm Management275 190 465 284 194 478 
Electrophysiology33 43 76 38 43 81 
Neuromodulation176 41 216 183 39 222 
Interventional Cardiology255 331 586 327 373 700 
Peripheral Interventions236 179 416 195 163 358 
Specialty Pharmaceuticals65 10 74 19 23 
Net Sales$1,560 $1,098 $2,659 $1,580 $1,126 $2,707 

Nine Months Ended September 30,
20202019
BusinessesU.S.OUSTotalU.S.OUSTotal
Endoscopy$715 $550 $1,265 $800 $596 $1,396 
Urology and Pelvic Health650 260 910 737 297 1,033 
Cardiac Rhythm Management738 515 1,253 860 607 1,467 
Electrophysiology86 116 202 113 132 245 
Neuromodulation426 103 529 487 125 612 
Interventional Cardiology741 973 1,714 942 1,126 2,067 
Peripheral Interventions649 499 1,148 507 482 989 
Specialty Pharmaceuticals162 21 183 19 23 
Net Sales$4,167 $3,037 $7,204 $4,462 $3,369 $7,831 

Three Months Ended September 30,Nine Months Ended September 30,
Geographic Regions2020201920202019
U.S.$1,496 $1,561 $4,005 $4,443 
EMEA (Europe, Middle East and Africa)540 535 1,507 1,667 
APAC (Asia-Pacific)472 485 1,292 1,403 
LACA (Latin America and Canada)77 102 217 294 
Medical Devices2,584 2,684 7,021 7,807 
U.S.65 19 162 19 
OUS10 21 
Specialty Pharmaceuticals74 23 183 23 
Net Sales$2,659 $2,707 $7,204 $7,831 
Emerging Markets (1)$278 $310 $800 $925 
(1)    We define Emerging Markets as the 20 countries that we believe have strong growth potential based on their economic conditions, healthcare sectors and our global capabilities. Periodically, we assess our list of Emerging Markets, which is currently comprised of the following countries: Argentina, Brazil, Chile, China, Colombia, Czech Republic, India, Indonesia, Malaysia, Mexico, Philippines, Poland, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Thailand, Turkey and Vietnam.
Deferred Revenue

Contract liabilities are classified within Other current liabilities and Other long-term liabilities in our accompanying unaudited condensed consolidated balance sheets. Our deferred revenue balance was $405 million as of September 30, 2020 and $400 million as of December 31, 2019. Our contractual liabilities are primarily composed of deferred revenue related to the LATITUDE™ Patient Management System. Revenue is recognized over the average service period which is based on device and patient longevity. We recognized revenue of $28 million in the third quarter and $84 million in the first nine months of 2020 that was included in the above contract liability balance as of December 31, 2019. We have elected not to disclose the transaction price allocated to unsatisfied performance obligations when the original expected contract duration is one year or less. In addition, we have not identified material unfulfilled performance obligations for which revenue is not currently deferred.

Variable Consideration

We generally allow our customers to return defective, damaged and, in certain cases, expired products for credit and record the amount for estimated sales returns as a reduction to revenue when we sell the initial product. In addition, we may allow customers to return previously purchased products for next-generation product offerings. For these transactions, we defer recognition of revenue on the sale of the earlier generation product based upon an estimate of the amount of product to be returned when the next-generation products are shipped to the customer. We recently received FDA approval and began the U.S. launch of our next generation WATCHMAN FLX™ Left Atrial Appendage Closure (LAAC) Device within our Interventional Cardiology business. The next generation WATCHMAN FLX™ Device is indicated to reduce the risk of stroke in patients with non-valvular atrial fibrillation (NVAF) who need an alternative to oral anticoagulation therapy by permanently closing off the left atrial appendage. In the third quarter of 2020, we incurred $63 million in revenue charges primarily related to our conversion to a consignment inventory model for our LAAC franchise with the launch of our next-generation WATCHMAN FLX™ Device in the U.S.

We also offer sales rebates and discounts to certain customers. We treat sales rebates and discounts as a reduction of revenue and classify the corresponding liability as current. If we are unable to reasonably estimate the expected rebates, we record a liability for the maximum rebate percentage offered. We have entered certain agreements with group purchasing organizations to sell our products to participating hospitals at negotiated prices. We recognize revenue from these agreements following the same revenue recognition criteria discussed above.