XML 67 R34.htm IDEA: XBRL DOCUMENT  v2.3.0.11
Business and Summary of Accounting Policies (Advertising Costs) (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Jan. 29, 2011
Jan. 30, 2010
Jan. 31, 2009
Business and Summary of Accounting Policies      
Gross advertising costs $ 1,017 $ 988 $ 1,037
Vendor allowances (148) (142) (147)
Net advertising costs $ 869 $ 846 $ 890
Net advertising costs as a percent of net sales 4.70% 4.90% 5.40%