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REVENUE RECOGNITION - Narrative (Details) - USD ($)
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Jan. 01, 2024
Dec. 31, 2023
Jan. 01, 2023
Dec. 31, 2022
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]            
Cooperative advertising credits included in rebates $ 2,044,000,000 $ 1,828,000,000   $ 1,939,000,000   $ 1,910,000,000
Price appreciation credits 2,153,000,000 1,944,000,000        
Price Appreciation Credit            
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]            
Price appreciation credits 0 0        
Rebates, Advertising Credits Portion            
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]            
Cooperative advertising credits included in rebates $ 37,000,000 $ 43,000,000 $ 39,000,000   $ 40,000,000