REVENUE RECOGNITION - Narrative (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Jan. 01, 2023	Dec. 31, 2022	Jan. 01, 2022	Dec. 31, 2021
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]
Cooperative advertising credits included in rebates	$ 1,947,000,000	$ 1,944,000,000	$ 1,947,000,000	$ 1,944,000,000		$ 1,910,000,000		$ 1,863,000,000
Price appreciation credits	2,238,000,000	2,046,000,000	6,349,000,000	5,931,000,000
Price Appreciation Credit
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]
Price appreciation credits			0	0
Rebates, Advertising Credits Portion
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]
Cooperative advertising credits included in rebates	$ 47,000,000	$ 43,000,000	$ 47,000,000	$ 43,000,000	$ 40,000,000		$ 36,000,000